Xiaohongshu Ecosystem Operations Manager

6 Hours ago • All levels

Job Summary

Job Description

Responsible for planning the Xiaohongshu content creation ecosystem for Lilith's brand products, mainly focusing on content production, content consumption, and creator maintenance. This includes developing and implementing ecosystem operation strategies, such as creator incentive programs and policies, and formulating content strategies. The role involves content planning and execution based on release schedules, monitoring content production, distribution, and performance, and being responsible for content production and consumption metrics. Additionally, the role requires liaison with the Xiaohongshu platform to understand platform policies and seek support.

Job Details

1. 负责莉莉丝品牌型产品的小红书内容创作生态规划,主要为内容生产/内容消费/创作者维护三大模块。 2. 负责全阶段生态运营策略制定,包括但不限于创作者激励计划/政策、内容策略与方向的制定等宏观机制策划。 3. 根据发行节点进行内容规划和落地,监控内容生产、分发及回收效果,对内容生产与消费指标负责。 4. 负责与小红书平台对接,及时了解平台政策,争取平台支持。

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