Job Description

1. Participate in the formulation of global marketing and promotion plans for new content-ecosystem products, including but not limited to selling point extraction, brand symbols, and communication tone.

2. Plan highly communicable brand topics based on product milestones, and continuously optimize and improve creative content based on market user feedback.

3. Responsible for the implementation of market promotion activities, including but not limited to platform cooperation, offline exhibitions, influencer marketing, and responsible for marketing goals and results.

4. Work closely with cross-functional departments, and provide feedback on game suggestions based on data and experience to help improve the product.

Job Requirements

1. 3-5 years of game marketing experience, having led or deeply participated in the market promotion of content-ecosystem-driven products.

2. Familiarity with European and American cultural backgrounds is a plus; familiarity with the communication logic of platforms like TikTok and YouTube is a plus.

3. Possess excellent internet sense and creative planning ability.

4. Have a strong sense of time and coordination awareness, be good at cross-departmental communication, and be agile in thinking and quick in action.

5. Experienced gamer, genuinely passionate about the gaming industry is preferred.