1. Responsible for Network channel advertising and data analysis for the company's mobile game products in Europe and America.
2. Develop advertising strategies for channels, actively explore opportunities for increased volume, and be responsible for channel data.
3. Monitor advertising data, regularly perform statistical analysis and summaries, and continuously optimize promotion effects.
4. Timely track and understand the latest developments of advertising platforms, and effectively explore and optimize, outputting results to the team.
5. Responsible for advertising creative, designing and formulating advertising creative, tracking and optimizing, and regularly outputting conclusions and subsequent iteration directions.
1. 2-5 years of overseas channel advertising experience, with an in-depth understanding of the advertising delivery chain and Network channels, familiar with the European and American mobile game market, requiring experience with SLG/RPG advertising on Applovin, with experience in complete project launches preferred.
2. Excellent logical thinking ability, excellent data analysis ability & proactiveness, good at discovering and solving problems from data.
3. Passion for games, rich gaming experience; able to organize, produce, and optimize creative directions for materials based on game selling points; familiarity with European and American market games and film/television works preferred.
4. Excellent cross-departmental communication and collaboration skills, with a spirit of teamwork.
5. Excellent English proficiency, able to use it as a working language.