Performance Marketing Manager

We are seeking a Performance Marketing Manager to lead data-driven, ROI-focused campaigns across multiple digital channels. This role is central to our transformation vision, ensuring measurable growth through paid media, automation, and full-funnel performance strategies. The ideal candidate is analytical, hands-on, and able to combine strategy with flawless execution, driving customer acquisition, retention, and engagement.

Must Have

• Own and manage performance campaigns across Google Ads, Meta, LinkedIn, Programmatic, and emerging channels.
• Develop and optimize campaigns for customer acquisition, retention, and engagement with clear ROI targets.
• Implement A/B testing, bidding strategies, remarketing, and audience segmentation.
• Build performance dashboards to monitor KPIs for organisation and clients.
• Conduct weekly, monthly, and quarterly performance reviews with insights and next-step recommendations.
• Design and implement end-to-end user journey mapping across awareness, consideration, and purchase stages.
• Manage landing page optimization, CRO experiments, and lead nurturing flows.
• Deploy marketing automation platforms (HubSpot, Marketo, Salesforce, etc.).
• Ensure pixel/tag management and server-side tracking for accurate measurement.
• Translate business goals into performance strategies for both organisation and clients.
• Act as a consultant for clients, advising them on best practices, benchmarks, and growth opportunities.
• Bachelor’s/Master’s in Marketing, Business, Data Analytics, or related field.
• 5–8 years of hands-on experience in performance marketing.
• Strong expertise in Google Ads, Meta, LinkedIn, Programmatic, SEO/SEM, and Affiliate Marketing.
• Proficiency with analytics tools (GA4, Mixpanel, Power BI, Looker Studio) and attribution models.
• Familiarity with MarTech/CRM platforms like HubSpot, Marketo, Salesforce, Braze.
• Strong analytical, communication, and stakeholder management skills.

Good to Have

• Agency + client-side mix preferred.
• Certification in Google Ads / Meta / Analytics preferred.
• Data-driven storyteller with ability to simplify complex numbers into actionable insights.
• Strong balance of strategy + execution mindset.
• Excited about driving transformation through performance marketing innovation.
• Comfortable working in a fast-paced, growth-driven environment across industries.

Perks & Benefits

• Opportunity to work with a dynamic and creative team.
• Exposure to impactful projects that shape public communication.
• Competitive compensation and growth opportunities.

Role Overview

We are seeking a Performance Marketing Manager to lead the execution of data-driven, ROI-focused campaigns across multiple digital channels. This role is central to our transformation vision, ensuring both the organisation and its clients achieve measurable growth through paid media, automation, and full-funnel performance strategies. The ideal candidate is analytical, hands-on, and able to combine strategy with flawless execution.

Key Responsibilities:

###### Paid Media Execution & Optimization

• Own and manage performance campaigns across Google Ads, Meta, LinkedIn, Programmatic, and emerging channels.
• Develop and optimize campaigns for customer acquisition, retention, and engagement with clear ROI targets.
• Implement A/B testing, bidding strategies, remarketing, and audience segmentation to maximize performance.

###### Data & Analytics

• Build performance dashboards to monitor KPIs for organisation and clients.
• Conduct weekly, monthly, and quarterly performance reviews with insights and next-step recommendations.
• Collaborate with data/BI teams to integrate first-party data, attribution models, and predictive analytics.

###### Funnel & Conversion Optimization

• Design and implement end-to-end user journey mapping across awareness, consideration, and purchase stages.
• Manage landing page optimization, CRO experiments, and lead nurturing flows.
• Partner with content, UX, and design teams for better creative-performance alignment.

###### Martech & Automation

• Deploy marketing automation platforms (HubSpot, Marketo, Salesforce, etc.) to drive lead scoring, email journeys, and retargeting campaigns.
• Ensure pixel/tag management and server-side tracking for accurate measurement in a cookieless environment.

###### Client & Internal Collaboration

• Translate business goals into performance strategies for both organisation and clients.
• Act as a consultant for clients, advising them on best practices, benchmarks, and growth opportunities.
• Work closely with creative, content, and product marketing teams to deliver full-funnel impact.

###### Key KPIs

• CAC & ROI: Reduce cost of acquisition by 15–20% YoY.
• Revenue/Leads Growth: Achieve quarterly targets set for both clients and organisation.
• Funnel Conversion Rates: Improve landing page conversion rates by 10–15%.
• Retention & LTV: Increase customer retention and lifetime value through remarketing & automation.
• Client Impact: Deliver measurable performance uplift for client portfolios.

###### Qualifications & Experience

• Bachelor’s/Master’s in Marketing, Business, Data Analytics, or related field.
• 5–8 years of hands-on experience in performance marketing (agency + client-side mix preferred).
• Strong expertise in Google Ads, Meta, LinkedIn, Programmatic, SEO/SEM, and Affiliate Marketing.
• Proficiency with analytics tools (GA4, Mixpanel, Power BI, Looker Studio) and attribution models.
• Familiarity with MarTech/CRM platforms like HubSpot, Marketo, Salesforce, Braze.
• Strong analytical, communication, and stakeholder management skills.
• Certification in Google Ads / Meta / Analytics preferred.

###### Ideal Candidate Attributes

• Data-driven storyteller with ability to simplify complex numbers into actionable insights.
• Strong balance of strategy + execution mindset.
• Excited about driving transformation through performance marketing innovation.
• Comfortable working in a fast-paced, growth-driven environment across industries.

Why Join Infinity Advertising Network Private Limited?

• Opportunity to work with a dynamic and creative team.
• Exposure to impactful projects that shape public communication.
• Competitive compensation and growth opportunities.

Application Process:

Interested candidates can share their updated resumes and a cover letter explaining their suitability for the role at hr@infinityadvt.com.