Data Analyst / BI Specialist

We are seeking a Data Analyst / Business Intelligence (BI) Specialist to join our Marketing Transformation team. This role will be critical in enabling data-driven decision-making for both our organization and our clients. The individual will design and manage scalable analytics frameworks, transform raw marketing and business data into actionable insights, and build advanced BI dashboards that measure marketing performance, customer behavior, ROI, and business growth outcomes. This role is essentially the data backbone of the marketing transformation journey — converting raw marketing + business data into intelligence, foresight, and measurable growth impact for both the organization and its clients.

Must Have

• Define and manage data collection frameworks.
• Ensure high data quality, accuracy, and consistency.
• Implement strong data governance practices.
• Collect, clean, and analyze large datasets from various platforms.
• Build attribution models, ROI analysis, and customer journey insights.
• Provide predictive and prescriptive analytics.
• Design and automate real-time BI dashboards.
• Create client-ready reporting frameworks with KPIs.
• Translate complex datasets into story-driven presentations.
• Partner with marketing teams to design data-backed growth strategies.
• Enable personalization, segmentation, and audience intelligence.
• Support automation and AI-based marketing initiatives.
• Develop models for churn prediction, customer clustering, and sentiment analysis.
• Support experimentation frameworks with robust statistical analysis.
• Continuously evaluate new BI tools, data pipelines, and technologies.
• Bachelor’s or Master’s degree in Data Science, Statistics, Computer Science, Economics, or related field.
• 3-6 years of proven experience in data analytics, BI, or marketing analytics roles.
• Strong command of SQL, Python/R for data analysis.
• Experience with BI tools: Power BI, Tableau, Looker, Google Data Studio, or Qlik.
• Proficiency with Google Analytics (GA4), Adobe Analytics, and marketing APIs.
• Hands-on knowledge of data warehouses (BigQuery, Snowflake, Redshift).
• Familiarity with statistical modeling, regression, and forecasting techniques.
• Strong grasp of digital marketing KPIs.
• Experience analyzing cross-channel campaign data.
• Ability to bridge technical insights with marketing and business strategy.

Perks & Benefits

• Opportunity to work with a dynamic and creative team.
• Exposure to impactful projects that shape public communication.
• Competitive compensation and growth opportunities.

Job Description

Role Overview

We are seeking a Data Analyst / Business Intelligence (BI) Specialist to join our Marketing Transformation team. This role will be critical in enabling data-driven decision-making for both our organization and our clients. The individual will design and manage scalable analytics frameworks, transform raw marketing and business data into actionable insights, and build advanced BI dashboards that measure marketing performance, customer behavior, ROI, and business growth outcomes.

The ideal candidate is highly analytical, detail-oriented, and comfortable working with large, complex datasets across multiple sources. They should be passionate about turning data into business impact, supporting strategic and performance marketing decisions, and enabling data maturity for digital-first organizations.

Key Responsibilities:

Data Strategy & Governance

• Collaborate with internal and client teams to define data collection frameworks across digital, CRM, campaign, sales, and customer experience platforms.
• Ensure high data quality, accuracy, and consistency across all sources.
• Implement strong governance practices to ensure data integrity and compliance (GDPR, DPDP Act, etc.).

Data Analytics & Insights

• Collect, clean, and analyze large datasets from advertising platforms (Google Ads, Meta, LinkedIn, Programmatic), website analytics (GA4, Adobe), CRM, and social media.
• Build attribution models, ROI analysis, and customer journey insights.
• Provide predictive and prescriptive analytics to forecast performance and identify opportunities.

Business Intelligence & Reporting

• Design and automate real-time dashboards (Power BI, Tableau, Looker, Google Data Studio, Qlik).
• Create client-ready reporting frameworks with KPIs tied to business outcomes (CAC, LTV, ROAS, retention, funnel conversion).
• Translate complex datasets into story-driven presentations for C-level executives and clients.

Marketing Transformation Support

• Partner with Strategy, Creative, and Performance Marketing teams to design data-backed growth strategies.
• Enable personalization, segmentation, and audience intelligence for campaigns.
• Support automation and AI-based marketing initiatives with structured datasets.

Advanced Analytics & Innovation

• Develop models for churn prediction, customer clustering, and sentiment analysis.
• Support experimentation frameworks (A/B tests, multivariate tests) with robust statistical analysis.
• Continuously evaluate new BI tools, data pipelines, and technologies.

Key Requirements

Education & Background

• Bachelor’s or Master’s degree in Data Science, Statistics, Computer Science, Economics, or related field.
• 3–6 years of proven experience in data analytics, BI, or marketing analytics roles (agency or client-side).

Technical Skills

• Strong command of SQL, Python/R for data analysis.
• Experience with BI tools: Power BI, Tableau, Looker, Google Data Studio, or Qlik.
• Proficiency with Google Analytics (GA4), Adobe Analytics, and marketing APIs.
• Hands-on knowledge of data warehouses (BigQuery, Snowflake, Redshift).
• Familiarity with statistical modeling, regression, and forecasting techniques.

Business & Marketing Understanding

• Strong grasp of digital marketing KPIs (CAC, LTV, CTR, ROAS, engagement, funnel metrics).
• Experience analyzing cross-channel campaign data (search, social, programmatic, CRM).
• Ability to bridge technical insights with marketing and business strategy.

Soft Skills

• Analytical mindset with strong problem-solving abilities.
• Excellent communication and storytelling skills – ability to present insights to non-technical stakeholders.
• High attention to detail and structured approach.
• Strong stakeholder management – able to work with clients, leadership, and cross-functional teams.

Performance KPIs

• % Accuracy and reliability of data models and dashboards.
• Time taken to deliver reports and insights (efficiency).
• % Improvement in marketing ROI enabled by insights.
• Number of advanced models/automation pipelines deployed.
• Client and internal stakeholder satisfaction with insights quality.

This role is essentially the data backbone of the marketing transformation journey — converting raw marketing + business data into intelligence, foresight, and measurable growth impact for both the organization and its clients.

Why Join Infinity Advertising Network Private Limited?

• Opportunity to work with a dynamic and creative team.
• Exposure to impactful projects that shape public communication.
• Competitive compensation and growth opportunities.

Application Process:

Interested candidates can share their updated resumes and a cover letter explaining their suitability for the role at hr@infinityadvt.com.