Senior Marketing Manager (m/f/d)

Senior Marketing Manager for VR/AR solutions in Life Sciences, with strong B2B experience, solution marketing, and ABX expertise.

<div class="section page-centered" data-qa="job-description"><div>realworld one is the global leader in enterprise virtual (VR) and augmented reality (AR) solutions, focusing on the life science industries.</div><div><br></div><div>realworld one’s&nbsp;customers&nbsp;include several major, well-known companies such&nbsp;as&nbsp;Lonza, Illumina, ZEISS, Bio-Rad, Agilent&nbsp;Technologies, Beckman Coulter Life Sciences,&nbsp;Becton Dickinson, QIAGEN, Hologic, GEA Group,&nbsp;and&nbsp;Tecan&nbsp;among many others.</div><div>&nbsp;&nbsp;&nbsp;</div><div>With its comprehensive scientific and industry expertise, realworld one has developed a systematic approach to implementing VR and AR within the areas of sales and marketing, service and support, research and development, as well as manufacturing and production.</div><div><br></div><div>In order to expand our team in Freiburg (Germany), we are now looking for a&nbsp;talented</div><div><br></div><div><span style="font-size: 32px">Senior Marketing Manager (m/f/d)</span></div></div><div class="section page-centered"><div><h3>Your responsibilities:</h3><ul class="posting-requirements plain-list"><ul><li>Serve as the go-to person for all marketing-related matters, driving thought leadership, developing sales playbooks, and creating impactful customer stories through case studies and video.</li><li>Spearhead the planning and execution of community-building events, including onsite VR community days and informative webinars, to engage with customers and prospects.</li><li>Conduct comprehensive market research to serve the platform/product and sales teams with valuable market insights, supporting business growth and strategy refinement.&nbsp;</li><li>Foster seamless collaboration between various departments and manage relationships with freelancers and agencies to ensure effective marketing support across the board.&nbsp;</li><li>Leverage expertise in account-based marketing (ABX) and solution marketing to tailor strategies that resonate with our target audience, enhancing brand presence and market share.&nbsp;</li><li>Champion the marketing vision internally and externally, ensuring alignment with the company's strategic objectives and enhancing our position in the market.</li></ul></ul></div></div><div class="section page-centered"><div><h3>Your profile:</h3><ul class="posting-requirements plain-list"><ul><li>Minimum 5 years of experience in complex B2B marketing, with a proven track record of successful strategy development and execution.&nbsp;</li><li>Solid background in solution marketing and account-based marketing (ABX), with the ability to craft tailored marketing campaigns that drive engagement and sales.&nbsp;&nbsp;</li><li>Experience in the VR/AR, Life Sciences, or software development industries, demonstrating a deep understanding of market dynamics and customer needs.&nbsp;</li><li>Prior experience as a key player in marketing, showcasing the ability to adapt and lead in diverse business settings.&nbsp;</li><li>Strong strategic thinking and analytical skills, capable of providing market insights and supporting sales teams with actionable intelligence.&nbsp;&nbsp;</li><li>Experience working in or with US-headquartered companies, with an understanding of the dynamics and expectations of high-growth companies considered a plus.&nbsp;</li></ul></ul></div></div><div class="section page-centered" data-qa="closing-description"><div>Do you want to help revolutionize the virtual world and join one of the most ambitious tech companies in Germany?</div><div><br></div><div>If this sounds like the right fit for you, apply now!</div><div><br></div><div>We look forward to hearing from you soon.</div></div>