Account Director

undefined ago • 8-10 Years • Account Management

Job Summary

Job Description

Join Critical Mass as an Account Director leading marketing initiative—bringing cross channel programs from strategy through launch and optimization. This is a high visibility, hands on leadership role embedded with the client. You’ll steer full funnel digital marketing across evergreen programs, major launches, and sales driving moments for a brand with real momentum. If you thrive on pace, crisp decision making, and building trusted client partnerships, this is your stage!
Must have:
  • Lead day to day and monthly campaign fulfillment while shaping future campaign development and go to market plans
  • Own strategy and execution across digital channels—paid social, paid search, CTV, and technical partners—balancing retail/performance with brand priorities
  • Guide both client and internal teams to deliver digital marketing work on brief, on budget, and on schedule in an always on environment
  • Partner closely with media and CRM to align media plans, creative, CRM, and site experiences into cohesive full funnel programs
  • Lead integrated initiatives from inception through final execution, trafficking, QA, and optimization
  • Serve as the senior, front facing client lead onsite—building trust, facilitating decisions, and moving work forward
  • Manage financials, forecasting, and profitability; ensure accurate SOWs are scoped, documented, and implemented
  • Drive account growth through consultative recommendations, performance insights, and clear roadmaps
  • Deliver reporting on work quality, performance, and relationship health; translate results into next step actions
  • Coach, mentor, and mobilize cross functional teams (Creative, Strategy, MKS, Traffic, Production) while remaining a hands-on operator who can get in the weeds
  • Define and champion best practices across the business unit and contribute to Client Services excellence at Critical Mass
Good to have:
  • Automotive experience
Perks:
  • Global maternity and parental leave
  • Competitive benefits packages
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Job Details

Join Critical Mass as an Account Director leading marketing initiative—bringing cross channel programs from strategy through launch and optimization. This is a high visibility, hands on leadership role embedded with the client. You’ll steer full funnel digital marketing across evergreen programs, major launches, and sales driving moments for a brand with real momentum. If you thrive on pace, crisp decision making, and building trusted client partnerships, this is your stage!

You Will:

  • Lead day to day and monthly campaign fulfillment while shaping future campaign development and go to market plans
  • Own strategy and execution across digital channels—paid social, paid search, CTV, and technical partners—balancing retail/performance with brand priorities
  • Guide both client and internal teams to deliver digital marketing work on brief, on budget, and on schedule in an always on environment
  • Partner closely with media and CRM to align media plans, creative, CRM, and site experiences into cohesive full funnel programs
  • Lead integrated initiatives from inception through final execution, trafficking, QA, and optimization
  • Serve as the senior, front facing client lead onsite—building trust, facilitating decisions, and moving work forward
  • Manage financials, forecasting, and profitability; ensure accurate SOWs are scoped, documented, and implemented
  • Drive account growth through consultative recommendations, performance insights, and clear roadmaps
  • Deliver reporting on work quality, performance, and relationship health; translate results into next step actions
  • Coach, mentor, and mobilize cross functional teams (Creative, Strategy, MKS, Traffic, Production) while remaining a hands-on operator who can get in the weeds
  • Define and champion best practices across the business unit and contribute to Client Services excellence at Critical Mass

You Have:

  • 8–10+ years of agency side account leadership in digital marketing; director level presence with the ability to ramp quickly. Strong senior AM/brand managers ready to step up are welcome—if you can lift immediately
  • Proven ownership of media plans and end-to-end digital campaign fulfillment across paid social, paid search, and CTV; comfort partnering with technical and measurement vendors
  • Demonstrated ability to craft strategy: define the work, shape the brief, and connect channels to outcomes
  • A track record balancing performance needs with brand building in a fast paced, always on environment with frequent launches/updates
  • Automotive experience is a plus. Experience in similarly fastmoving categories is essential; ability to drive monthly momentum is critical
  • The ability to remain calm under pressure. You are confident in the room, and highly collaborative—assertive yet respectful, building decisions through relationship and clarity
  • Financial acumen (forecasting, profitability), complex SOW management, and comfort delivering annual services revenues in excess of $5MM
  • Excellent communication and storytelling skills, especially with senior stakeholders
  • A user centric mindset for digital experiences (site and marketing) and the ability to connect creative, media, and product to business outcomes

Candidates must be Nashville based

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid

If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html

If U.K. based: https://www.gov.uk/consumer-protection-rights

If Costa Rica based: https://www.consumo.go.cr/educacionconsumidor/consejospracticos.aspx

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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