Activation Director

2 Months ago • 5 Years + • $100,000 PA - $130,000 PA

Job Summary

Job Description

ArtBot is a digital agency specializing in creative strategies and ad production. The Creative Activation Director will lead a team managing end-to-end activation of DCO campaigns across display, video, and social channels. This role involves collaborating with strategists, designers, developers, analysts, and relationship managers to produce impactful creative for various brands, driving performance through data, creativity, and proprietary technology. The team is expected to work from the office at least 3 days a week.
Must have:
  • 5+ years in ad operations
  • Deep knowledge of digital media platforms and setups
  • Experience managing teams with multiple direct reports
  • Advanced Excel skills and strong numerical capability
  • Demonstrated ability to drive workflow/process change
  • Strong organizational skills and ability to manage competing priorities
  • Confident communication skills with both technical and non-technical teams
  • Familiarity with DCO platforms (e.g., DoubleClick Studio)
  • Working knowledge of CSS, HTML5, or JavaScript
  • Experience collaborating with product or development teams
  • Understanding of creative production processes and agency workflows
  • Exposure to site tagging and audience segmentation

Job Details

ArtBot (part of Critical Mass)

ArtBot is a digital agency specializing in creative strategies and ad production across a wide variety of screens, formats, clients, and verticals. Our core focus is the design and production of Dynamic Creative Optimization (DCO)—delivering data-driven, audience-first creative that performs across programmatic advertising channels.

We’re proud to be wholly owned by Omnicom Media Group, offering seamless integration with agencies like OMD, PHD, and H&S. While we benefit from the strength of a global network, ArtBot has retained the energy, agility, and collaborative spirit of a startup.

Our team includes strategists, designers, developers, analysts, technicians, and relationship managers. Together, we’ve produced impactful creative for brands like Volkswagen, Audi, McDonald’s, Pepsi, Canon, Barclays, and Levi’s—blending data, creativity, and proprietary technology to drive performance.

We’re looking for a Creative Activation Director to lead a pod within our growing team. This group manages the end-to-end activation of DCO campaigns across display, video, and social channels.


You Have: 

  • 5+ years in ad operations

  • Deep knowledge of digital media platforms and setups

  • Proven experience managing teams with multiple direct reports

  • Advanced Excel skills and strong numerical capability

  • Demonstrated ability to drive workflow/process change

  • Strong organizational skills and ability to manage competing priorities

  • Confident communication skills with both technical and non-technical teams

  • Familiarity with DCO platforms such as DoubleClick Studio, Flashtalking, Sizmek, Adform, Smartly, or Clinch

  • Working knowledge of CSS, HTML5, or JavaScript

  • Experience collaborating with product or development teams

  • Understanding of creative production processes and agency workflows

  • Exposure to site tagging and audience segmentation

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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