Addressable Media Manager, Greater China

Key responsibilities

Strategy Development & Implementations

• Design full funnel media strategy spanning AIP consumer journeys to fit brand strategies, and define channel mix, manage budget allocation to ensure investment effectiveness and measurements setting
• Supervise the operations from fundamental mass media to end-performance media to maximize media investment effectiveness & maximizing high ROI

Industry & Channel Expertise

• Stay updated on macro media trends, algorithm changes, new AI technology and new features across new emerging media platforms; recommend and implement innovation to gain a competitive edge for OTC
• Deep understanding of 1st and 2nd party data sources and identify and select audiences (1st, 2nd, 3rd) alongside with selection guidelines
• Understand how data from various channels (BATT, OTV, EC, vertical channel, etc) can help the overall consumer journey, from upper funnel to mid and lower funnel, identify and capitalize on key drivers of performance and identify opportunities for growth

Analytical Interpretations

• Excellent analytical skills with the ability to interpret data, synthesize findings, draw actionable insights, and make data-driven decisions

Internal & External Collaboration

• Partner with peers’ teams, such as data, tech, tracking/reporting teams, CAST/creative team to ensure closed loop learnings, refine audience segments strategy, exploring high-performing ad assets, execution to performance outcomes for continuous improved ROI optimization efforts
• Manage relationships & performance with external agencies, leading communications with top digital/social platforms

Qualifications and skills

• Bachelor’s degree or above
• Minimum 6+ years of proven experience in media agency with top digital – BATT,RED & Douyin is preferred, consumer health/FMCG fields gaining in-house or at a global agency, with understanding of regulatory environment is a plus
• Sharp communication skills are requisite with fluency in English and Mandarin
• Strong knowledge with full media, including mass media (TV/OTV/OTT) and top digital / social media platforms. In-Platform expertise including social eco-system (Douyin, & Red), Ali Data bank, JD Shufang, TDC, Yuntu, etc
• Demonstrated ability to plan, lead, execute and deliver compelling and actionable consumer insights in an exciting work environment, balancing both speed and rigor
• Experience in healthcare/consumer healthcare/FMCG communications field gained in-house or at a global agency, with understanding of regulatory environment a plus

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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Who are we?

Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.