City Sales Manager

Job Objective

According to the company's sales strategy goals, formulate sales plans for key retail customers in this jurisdiction, jointly carry out work projects with customers (dealers and KA hypermarkets), and lead and organize customer service representatives to implement them, so as to achieve the company's product sales performance for key retail customers in this jurisdiction and ensure the achievement of the company's sales strategy goals.

Key responsibilities:

• Master customer information, analyze customer potential, understand the business development plans and category development plans of key customers, discover and master business opportunities for key customers, formulate joint business plans for key customers in combination with the company's brand strategy, and organize and lead customer service representatives to implement them.
• Master various operational processes and business models of KA customer stores, understand category gross profit and sales growth expectations, analyze customer profitability, business motives, and market intelligence, formulate reasonable business goals and investment strategies with customers, and organize and guide customer service representatives to implement them.
• Master the driving factors for product business growth in key accounts, plan, organize, and execute corresponding promotional activities, reasonable customer price management, and effective display improvements, to ensure the best performance achievement.
• Establish good customer relationships to ensure the continuous development of the company's products within the key accounts under its jurisdiction.
• Continuously collect information on competitors' products and market operating environment from customers, coordinate and exchange sales data with customers, create opportunities, and jointly carry out work projects with customers.
• Determine the service level required by customers, formulate short-term demand forecasts for customers, establish a problem feedback and rapid follow-up resolution system, and promptly and quickly handle customer complaints.
• Conduct reasonable upstream supply chain management for key customers to ensure the efficiency and smooth operation of the customer supply chain system.
• Through follow-up visits and on-the-job training, inspect and guide subordinates' daily visit work and information feedback work, and cultivate and motivate subordinates.
• Maintain effective coordination, communication, and cooperation with marketing, channel marketing, brand marketing, and other teams or functional groups to ensure the implementation of market strategies and maximize synergy.
• Implement the company's financial and sales expense management systems, review and guide the reasonable use of various expenses by subordinates, and improve resource utilization efficiency.

Qualifications and skills:

• Education:
• Bachelor's degree or above, major in marketing or related field.

• Working Experience:
• More than 10 years of experience in consumer goods sales/dealer/KA management.

• Professional Knowledge/Skills:
• Familiar with the company's products and competitive market conditions
• Master the working links and operational characteristics of dealers and KA sales, possess certain knowledge of supply chain management
• Understand knowledge of regional management, resource allocation, and customer management

• Computer and Foreign Language Proficiency:
• Proficient in computer operation and use of common office software, including Microsoft Office (Word/Excel/PowerPoint), Lotus Notes, etc.
• Good English listening, speaking, reading, writing, and translation skills

• Competency Requirements:
• Good organizational coordination and interpersonal communication skills
• Strong ability to work independently
• Good analytical, planning, and execution skills
• Customer relationship management ability