AI Product Lead

Company description

Publicis Media helps clients drive sustainable business growth by harnessing the modern media landscape to drive one-to-one consumer connections at scale. Publicis Media UK is made up of 2000 people working across market-leading media agencies including Zenith, Starcom and Spark Foundry as well as specialist practices Publicis Media Exchange (PMX), Performics, Publicis Sport & Entertainment, Publicis Media Content and NextTECHnow. Together they combine deep expertise in media investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. Publicis Media is part of Publicis Groupe and is present in more than 100 countries with over 23,500 employees worldwide.

Our Commitment

Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

About Publicis Performics:

Are you ready to re-invent digital marketing? At Performics, we’re accelerating the great missions of our clients in the ever-evolving world of Social engine marketing, programmatic, social media, Commerce and affiliates. If you’re ready to move at the speed of Google, Facebook, and Amazon, have an entrepreneurial spirit, get excited about finding smarter ways to do things, and demand performance for your clients, we’d love to meet you. We’ll give you the tools, support, and freedom to lead, innovate, and grow. We hire exceptional people for our global headquarters in the US alongside major cities across the world. Our international presence spans 57 markets (and growing) including regional hubs in London, Dubai, and Singapore.

Why Work with Us?

The Performics function strategizes and provides digital activation services for global advertisers in over 57+ markets around the world with the aim to deliver the optimal outcome. Our Performance Centre of Excellence drives performance solutions across several channels including social, social, programmatic, commerce and affiliates. We have 30 different nationalities in our teams and work closely with teams from Google, Meta, TradeDesk and Amazon to deliver innovative solutions that helps deliver businessresults to our clients.

Overview

We are seeking a highly motivated and experienced AI/Data Science Product Strategy Lead to spearhead the development and implementation of innovative AI-powered solutions that will revolutionize our performance marketing capabilities. This pivotal role will be responsible for envisioning, building, and scaling AI automations and measurement products that directly enhance campaign performance, drive efficiency, and unlock new opportunities for our clients.

You will be at the forefront of leveraging recent advancements in AI, particularly in the areas of Large Language Models (LLMs) and AI agent frameworks, to create truly game-changing solutions within a performance media context. This role demands a strategic thinker with strong technical acumen, a passion for innovation, and the ability to translate complex AI concepts into tangible and scalable product offerings.

Responsibilities

• Develop and own the AI product vision and strategy for performance marketing: Define a clear roadmap for AI-powered products and automations that address key challenges and opportunities within performance media, aligning with the agency's overall strategic objectives
• Lead the ideation, development, and launch of AI-driven solutions: Conceptualize and build innovative AI products and automations focused on areas such as campaign optimization, audience segmentation, creative generation, bid management, reporting, and measurement
• Develop and implement AI-powered measurement solutions: Create advanced attribution models, predictive analytics tools, and automated reporting dashboards that leverage AI to provide deeper insights into campaign performance and ROI
• Build and deploy AI automations leveraging LLMs and AI agent frameworks: Design and implement solutions using cutting-edge technologies like LangChain, AutoGen, CrewAI, Semantic Kernel, LlamaIndex, and similar frameworks to automate tasks, enhance decision-making, and improve campaign performance
• Stay ahead of the curve on emerging AI technologies: Continuously research and evaluate new advancements in AI, particularly in the areas of LLMs, generative AI, and agent frameworks, and identify opportunities for their application within performance marketing
• Collaborate with cross-functional teams: Work closely with media buyers, analysts, data scientists, and engineering teams to define product requirements, manage development sprints, and ensure successful product launches and adoption
• Drive the adoption and scaling of AI solutions: Develop and implement strategies to ensure the successful integration and adoption of AI products across the agency's client portfolio, focusing on measurable impact and scalability
• Prototype and iterate rapidly: Develop MVPs and prototypes to test and validate AI solutions, iterating based on feedback and data
• Write clean, efficient, and well-documented code: Contribute to the development of AI solutions through coding and scripting, ensuring maintainability and scalability

Qualifications

• Extensive experience in product roles within the performance marketing or advertising technology space, with a strong focus on AI and automation
• Proven experience building and launching AI-powered products and automations specifically within a performance media context. This includes hands-on experience with campaign optimization, bidding algorithms, audience segmentation, and reporting solutions
• Deep understanding of AI/ML concepts and techniques, with practical experience in applying them to real-world marketing challenges
• Experience building products and automations leveraging Large Language Models (LLMs) and AI agent frameworks
• Familiarity and practical experience with tools like LangChain, AutoGen, CrewAI, Semantic Kernel, LlamaIndex, or similar
• Demonstrated ability to identify innovative AI solutions and successfully scale them within an organization
• Strong coding skills in Python or similar languages, with experience in developing and deploying AI/ML models
• Proficiency in working with data and analytics platforms, including experience with data manipulation, analysis, and visualization
• Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights
• Strong communication, presentation, and interpersonal skills, with the ability to effectively communicate technical concepts to both technical and non-technical audiences
• Bachelor's or Master's degree in Computer Science, Data Science, Engineering, Marketing, or a related field

Bonus Points:

• Experience working in or with performance media agencies
• Experience with cloud computing platforms (e.g., AWS, Google Cloud, Azure)
• Familiarity with marketing automation platforms and APIs
• Contributions to open-source AI projects or publications

Additional information

Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).