As an Apple Card Marketing Manager, you will be responsible for developing exceptional and sophisticated acquisition programs designed to boost new customer growth and business results. This involves strategizing and leading projects from initial concept to final delivery, working closely with a variety of internal and external partners. A strong emphasis on performance marketing is essential when working with cross-functional teams, using data-driven hypotheses, rigorous testing, and thorough analysis to refine acquisition programs. You will also be in charge of marketing planning, forecasting, and handling business requirements in collaboration with partners.