MARKETING MANAGER

12 Minutes ago • 5 Years +

Marketing

Job Description

Join UNSEEN as our Marketing Manager to drive marketing initiatives for our first game, KEMURI. You will plan and execute impactful campaigns across the game lifecycle, leading influencer and community strategies to captivate global players. This role involves developing and executing marketing strategies, managing marketing and PR teams, monitoring market trends, collaborating on community management, and planning events. Bring your creative ideas and leadership to achieve game success.

Good To Have:

Great understanding of Game Industry and current trends
Passion for games and game development
Strong decision-making abilities

Must Have:

Develop and execute game marketing strategies.
Manage digital marketing campaigns, social media, and influencer marketing.
Lead and manage marketing and PR teams.
Monitor gaming market trends and adapt strategies.
Collaborate on community management and player feedback.
Plan and manage game launch and promotional events.
Over 5 years of gaming industry marketing/production experience.
Global Console/PC title launch experience.
Proven project management and leadership skills.
Expertise in digital marketing, social media, and advertising.
Strong communication and coordination skills.
Business-level English and Japanese proficiency.
Ability to work in Tokyo (in-office/hybrid).

Add these skills to join the top 1% applicants for this job

team-management

communication

game-texts

influencer-marketing

market-research

Job Description

Join UNSEEN as our Marketing Manager and help shape the world of KEMURI!

We’re looking for a passionate and strategic Marketing Manager to drive the planning and execution of marketing initiatives for UNSEEN’s first game, KEMURI. In this role, you’ll craft impactful campaigns across the entire game lifecycle and lead influencer and community strategies that captivate and inspire players around the world.

Bring your creative ideas and leadership skills to achieve the success of our games together.

Responsibilities:

Develop and Execute Marketing Strategies:
Conduct market research and competitive analysis for game titles to formulate effective marketing strategies
Plan and manage digital marketing campaigns, utilizing social media , online advertising and influencer marketing for promotional activities
Collaborate with first parties, agencies and media partners to enhance game visibility and impact
Manage Marketing and PR Teams:
Build a capable Publishing team that can support development and launch of KEMURI
Train and evaluate team members, providing support to achieve their goals
Develop and execute PR strategies to boost brand awareness and create a positive image around studio and game
Monitor Market Trends:
Continuously monitor gaming market trends to implement the latest marketing techniques and promotional strategies
Understand and adapt to changing consumer needs and preferences, reflecting them in product strategies
Community Management:
Collaborate with the Community Manager to build and maintain strong relationships with the player community, gathering feedback to improve game development
Develop and execute communication strategies utilizing social media
Plan and Manage Events:
Organize and manage game launch events and various promotional events
Prepare for participation and exhibitions at domestic and international game shows and expos

Skills & Requirements

Over 5 years of experience in marketing or production within the gaming industry
Experience launching Console/PC titles globally
Experience in managing Marketing or PR teams
Proven project management experience with strong leadership skills
Deep knowledge and track record in digital marketing, social media management, and advertising strategies
Experience in analyzing and implementing market trends
Excellent communication and coordination skills
Proficiency in both English and Japanese at a business level
Able to work in Tokyo (In office/hybrid)