Area Sales Manager

We open portals of possibility. Come as you are!

We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration. Our Vision is to be the world’s leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.

We share a strong commitment to Belonging through our values of:

• Collaborative Creativity: We believe the act of creating together amplifies possibilities.
• Provocative Playfulness: We celebrate the unexpected because it is the doorway to discovery.
• Outsiders Welcome: We are all outsiders at heart, and we create space for everyone to feel like they belong.
• Authentic Compassion: We are “kind punks” - supportive to each other and standing up for what we believe in.
• Audacious Courage: We have the courage to radically reinvent ourselves to push the boundaries of art.

If this all sounds like YOU, read on….

Job Disclosures:

Job Summary:

The Area Sales Manager is responsible for developing and executing strategies to grow private event sales across Santa Fe, NM and Grapevine, TX locations. This role focuses on identifying high revenue opportunities, creating innovative sales initiatives, and driving long-term partnerships to achieve ambitious sales goals. With oversight of all private event bookings, the Regional Sales Manager collaborates closely with internal teams and external partners, ensuring exceptional event execution and revenue optimization. This position requires strong leadership, strategic thinking, and the ability to cultivate relationships to maximize revenue streams.

Key Responsibilities:

Private Event Sales & Revenue Generation:

• Drive private event bookings to meet or exceed revenue goals for the Santa Fe and Grapevine locations.
• Identify and develop new sales opportunities within corporate, social, and association segments.
• Build and maintain relationships with high-value clients, event planners, and decision-makers to drive repeat business and referrals.
• Partner with leadership to create exclusive private event offerings and add-ons to attract diverse clientele.
• Proactively solicit, secure, and manage private event bookings to optimize space utilization and maximize revenue.

Sales Strategy & Collaboration:

• Work closely with internal teams, including Operations, Marketing, and Events, to deliver seamless private event experiences.
• Collaborate with the National Senior Director of Private Events to develop strategic initiatives that grow the private event business.
• Ensure all sales efforts align with our brand standards and exceed client expectations.
• Utilize CRM tools (e.g., TripleSeat) to manage leads, track progress, and generate performance reports.
• Provide regular analysis of sales trends, opportunities, and pipeline activity to inform strategic decision-making.

Client Relationship Management:

• Act as the primary point of contact for private event clients, providing exceptional service throughout the sales and event planning process.
• Conduct site tours (or schedule with Ops) and presentations to showcase event spaces and offerings to prospective clients.
• Manage contracts, invoicing, and payment processes to ensure a smooth client experience.

Sales Tools, Metrics, and Analysis:

• Utilize CRM tools (e.g., TripleSeat) to manage leads, track progress, and report on sales performance.
• Provide regular updates and reporting on private event sales performance, pipeline, and key opportunities.
• Share insights, analysis, and recommendations to optimize sales channels and increase conversion rates.

Industry Engagement & Partner Relations:

• Cultivate relationships with industry partners, including Destination Management Companies (DMCs), CVBs, and hotels, to drive private event sales.
• Represent us at industry events, familiarization trips, and networking opportunities to promote private event capabilities and establish new partnerships.

Sales Operations & Reporting:

• Oversee administrative needs for private events, including calendar management, contracts, holds, and follow-ups.
• Provide clear and concise communication to stakeholders to ensure all private event details are executed flawlessly.
• Continually monitor sales metrics and provide actionable insights to improve performance and drive growth.

Event Coordination Support:

• Coordinate logistics for confirmed private events, ensuring exceptional client communication and satisfaction.
• Oversee post-event follow-ups, including gathering feedback, processing invoices, and generating repeat business opportunities.
• Manage administrative needs for events, including placing holds, updating internal calendars, managing contracts, and processing payments.

Other Duties:

• Perform other duties as assigned.

Required Qualifications

• 3-5 years of experience in private event sales, event management, or a related role, ideally within entertainment, hospitality, or experiential venues.
• Proven success in driving private event revenue and achieving sales targets.
• Exceptional ability to build and maintain relationships with corporate and social clients, partners, and stakeholders.
• Strong organizational skills, with the ability to manage multiple projects simultaneously.
• Experience with CRM platforms such as TripleSeat, Salesforce, or similar systems.
• Excellent written and verbal communication skills with a client-first approach.
• Strong problem-solving skills and attention to detail in a fast-paced, deadline-driven environment.
• Ability to travel as needed to support sales and client engagement efforts.
• High level of professionalism, enthusiasm, and creativity with a results-driven mindset.
• Proficiency in Microsoft Office Suite and the ability to learn new tools and systems quickly.
• A valid drivers license is required for this position.

Work Environment and Physical Demands

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed must be representative of the knowledge, skills, minimum education, training, licensure, experience, and/or ability required.

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and scanners. This position also works in an indoor setting with exposure to noisy environments, dim lighting, strong visual effects including strobing lights, special effects, fog machines and small and / or enclosed spaces.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Physical ability to walk, stand, take stairs/slides/elevators, and navigate the elements during the day and night. Employee may be required to remain in a sitting or standing position for prolonged periods, and repeat motions that may include the wrists, hands, and/or fingers. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Must be able to lift up to 15 pounds at times.

The employee will comply with company and OSHA standard workplace safety protocols. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Schedule:

This is a full-time position, and hours of work and days are Monday through Friday, 9a.m. to 5 p.m. or 10 a.m. to 6 p.m. Occasional evening and weekend work may be required as job duties demand.

Supervisor Responsibilities:

This position does not require supervisory responsibility.

Travel

This position will require minimal travel (<10%)

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

IMPACT:

We are committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.

INCLUSION:

We are an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.

BENEFITS:

The choices we make concerning our benefits during enrollment periods are among the most important we select for ourselves and our families. As part of the total compensation package for full-time employees, we offer a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks.

• Medical Insurance options: PPO & HDHP*
• Dental and Vision Insurance*
• HSA, HRA, and FSA options*
• 401k Retirement Plan
• Company paid Life Insurance Policy and Disability Coverage(s)*
• Voluntary Critical Illness and Life Insurance Policies*
• Company Paid Employee Assistance Program
• Paid Parental Leave for 12 weeks
• Discount off Gift Shop Merch and Cafes
• Admission to attractions for employees and guests

*Regular or Project Based Full-time positions