Assistant Marketing Manager

15 Minutes ago • 3-5 Years
Marketing

Job Description

As an Assistant Category Marketing Manager, you'll play a vital supporting role in the end-to-end business growth and marketing efforts for a specific business group in India. You'll contribute to the development and execution of marketing strategies for our categories, helping to build strong brand experiences across various touchpoints. This role is an excellent opportunity to gain hands-on experience in P&L understanding, marketing execution, and strategic development within a dynamic environment. You'll be instrumental in supporting initiatives aimed at increasing sales, growth, and profitability, while learning how to build long-term competitive strength.
Good To Have:
  • M.B.A. from a premier B-School
Must Have:
  • Play a vital supporting role in end-to-end business growth and marketing efforts
  • Contribute to the development and execution of marketing strategies
  • Help build strong brand experiences
  • Support initiatives aimed at increasing sales, growth, and profitability
  • Learn how to build long-term competitive strength
  • Assisting with P&L analysis
  • Contributing to business strategy development and execution
  • Supporting product initiatives (market research, pricing analysis, product development)
  • Executing channel strategies (traditional trade, modern trade, e-commerce, emerging channels)
  • Assisting with data analysis and reporting
  • Supporting marketing plan execution (ATL/BTL activities, digital campaigns)
  • Assisting with brand positioning and communication initiatives
  • Supporting collection and analysis of consumer insights
  • Helping with product portfolio management tasks
  • Supporting "Local for Local" initiatives and adapting global campaigns
  • 3-5 years of overall work experience in marketing
  • Demonstrated understanding of marketing fundamentals
  • Exposure to ATL, BTL, and digital marketing
  • Experience in assisting with brand or portfolio development and activation
  • Familiarity with marketing across diverse channels
  • Ability to work effectively within a team
  • Good communication and interpersonal skills

Add these skills to join the top 1% applicants for this job

communication
business-strategy
data-analytics
game-texts
market-research

Your role:

As an Assistant Category Marketing Manager, you'll play a vital supporting role in the end-to-end business growth and marketing efforts for a specific business group in India. You'll contribute to the development and execution of marketing strategies for our categories, helping to build strong brand experiences across various touchpoints. This role is an excellent opportunity to gain hands-on experience in P&L understanding, marketing execution, and strategic development within a dynamic environment. You'll be instrumental in supporting initiatives aimed at increasing sales, growth, and profitability, while learning how to build long-term competitive strength.

As Business Support:

  • Assisting with P&L analysis: Supporting the Category Marketing Manager in understanding revenue and profitability drivers for the business.
  • Contributing to business strategy: Providing support in the development and execution of business strategies and roadmaps.
  • Supporting product initiatives: Assisting with market research, pricing analysis, and product development support.
  • Executing channel strategies: Helping to implement strategies across various channels, including traditional trade, modern trade, e-commerce, and emerging channels.
  • Data analysis and reporting: Assisting with data analysis to support business operations.

As Marketing Support:

  • Marketing plan execution: Supporting the implementation of marketing strategies and plans, including ATL/BTL activities and digital campaigns.
  • Brand activation support: Assisting with brand positioning and communication initiatives.
  • Insight gathering: Supporting the collection and analysis of consumer insights and value propositions, with a focus on digital trends.
  • Portfolio assistance: Helping with product portfolio management tasks.
  • Local market adaptation: Supporting "Local for Local" initiatives and adapting global campaigns for the Indian market.

You're the right fit if:

  • 3-5 years of overall work experience in marketing, preferably within Consumer Durables, FMCG, or E-commerce sectors.
  • Demonstrated understanding of marketing fundamentals, with some exposure to ATL, BTL, and digital marketing.
  • Experience in assisting with brand or portfolio development and activation activities.
  • Familiarity with marketing across diverse channels, including digital platforms.
  • Ability to work effectively within a team and provide strong support to senior managers.
  • Good communication and interpersonal skills, with a willingness to learn and contribute.
  • M.B.A. from a premier B-School is desirable

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