Associate Manager - Brand Marketing

Introduction:

Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game playing experiences to over 100 million players through our products - RummyCircle, India’s first and largest online rummy platform, My11Circle, the country’s fastest growing fantasy sports platform and our newest venture- Wowzy LudoRemix.

A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We’ve always been a technology company at heart, and over the last decade and a half, we’ve built the organisation on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players.

Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly innovating and offering novel entertainment to players!

Our 800 passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami, and Philadelphia.

For more information and career opportunities you may visit www.games24x7.com.

Position Overview

We are seeking a dynamic and results-driven Associate Manager to join the My11Circle Brand team. The ideal candidate is a strategic thinker with a strong analytical mindset, an eye for design, and a creative flair. As an Associate Manager- Brand Marketing, you will play a pivotal role in shaping and executing our brand strategy, ensuring our ads resonate with our target audience and we elevate our brand presence in the competitive fantasy gaming industry.

Key Responsibilities:

• To understand business and marketing goals at large and devise a comprehensive execution plan to meet campaign objectives.
• Work closely with the in-house design team to create powerful assets that drive performance marketing and enhance the company's overall business metrics.
• Work closely with the Brand Manager to draft creative briefs for external agency partners for content development.
• Work closely with the Brand manager in the development of creative assets - Ad films, Digital video ads, Meta and Google UAC static ads, Influencer marketing collaterals, Landing Pages, Platform specific ads, and be directly responsible for quality checks and timely delivery of the same.
• To explore new content categories and formats based on a data backed approach (basis hypotheses, experiments and observations)
• To collaborate with cross-functional teams such as the in-house campaign team, product marketing team, and tech team to ensure consistency in brand communication and design across all touchpoints
• Work closely with the Brand manager to grow our current network of agency partners; and with internal teams- Legal, Finance and Accounts on vendor management, budget negotiation, and contract management
• Demonstrate a high level of attention to detail to ensure accuracy, consistency, and quality in all brand-related collaterals.

Skills & Requirements:

1. 1-3 years of experience in account management/marketing roles at an advertising agency or a consumer brand.

2. Good visual and content conceptualization skills with an attention to detail.

3. Basic understanding of Digital Marketing.

4. Strong in analytics, data-driven experimentation and problem-solving.

5. Self-motivated, strong collaborator, excellent verbal, written communication, and presentation skills, ability to organize and communicate critical information to external partners and internal stakeholders.