Associate Manager, Marketing

5 Months ago • 5-7 Years

Marketing

Job Description

This Associate Manager, Marketing position focuses on the China market and is a 1-year contract. Reporting to the Marketing Manager, the role involves leading daily operations for content planning, partnerships, and brand activations in Mainland China. Responsibilities include managing digital and social media plans, content planning, and results tracking on platforms like WeChat, Xiaohongshu, Douyin, Weibo, and Bilibili. The role requires ideating and executing activation initiatives, collaborating with various business lines, managing budgets, and ensuring compliance with administrative and audit processes. Strong project management skills and experience managing social media communities and KOLs in China are crucial. Proficiency in English, Cantonese, and Mandarin is required.

Must Have:

5-7 years China marketing experience (social/digital)
Experience managing major Chinese social media platforms
Content planning, partnership & activation expertise
Strong project management & collaboration skills
Proficiency in English, Cantonese & Mandarin

Add these skills to join the top 1% applicants for this job

budget-management

team-management

Job Summary:

Reporting to the Marketing Manager, this position will be responsible for leading the daily operations of content planning, partnership and brand activations in Mainland China due to the imminent need to expand China business to grow GBA and other parts of China. Working closely with Marketing’s Strategy, Product, Consumer Engagement and Co-marketing teams on implementation of integrated marketing communication materials with the objective of planning and executing creative assets and activation ideas efficiently.

Job responsibilities

To maintain, plan and execute the digital and social media plans for China
Responsible for the content planning, commercial opportunities and results tracking/analytics in social platforms of Hong Kong Disneyland
Ideate, articulate and lead the activation initiatives including advertising, digital and social, KOL management, partnership effort and events
Working closely with other Line of Business (i.e. Corporate Alliance, Magic Access, Operations, Corporate Public Affairs, Distribution Marketing) to support the implementation of activation plans
Responsible for supporting the communications for other Line of Business, and to leverage, optimize and manage quality of assets produced
Manage budget and deliver programs within admin and audit process

Job requirements

Bachelor's degree in marketing, Business, Communication or related disciplines
Minimum 5-7 years’ relevant marketing experience in China regarding social and digital area, with native understanding of platform operations
Experience in managing popular social media platforms, including but not limited to WeChat, Xiaohongshu, Douyin, Weibo, Bilibili, with experience to manage China social communities and KOL as a plus
Ability to judge creativity with strong project management skills to collaborate with different types of stakeholders under fast-paced work environments
Strong writing skills; proficiency in spoken and written English, Cantonese and Mandarin

HKProfessional #LI-AI1

Set alerts for more jobs like Associate Manager, Marketing

Set alerts for new jobs by The Walt Disney Company

Set alerts for new Marketing jobs in Hong Kong

Set alerts for new jobs in Hong Kong

Set alerts for Marketing (Remote) jobs