Audience Creative Strategist

Description

• Conduct audience segmentation and analysis to identify key consumer insights and trends.
  
  
• Analyze market trends and consumer behavior to uncover insights that inform campaign strategies.
  
  
• Develop and execute innovative creative strategies that align with audience needs and preferences.
  
  
• Collaborate with cross-functional teams, including marketing, design, and production, to ensure cohesive campaign execution.
  
  
• Translate creative concepts into detailed briefs for design, copy, and production teams.
  
  
• Monitor and analyze campaign performance metrics to optimize strategies and enhance creative direction.
  
  
• Monitor competitors' marketing strategies to identify gaps in the market and develop campaigns that can outperform competitors, ensuring IB maintains a competitive edge.
  
  
• Serve as a creative counterpart to the marketing team, ensuring clear communication and alignment on objectives.
  
  
• Advocate for a consistent brand voice across all channels while driving impactful creative campaigns.
  
  
• Facilitate brainstorming sessions to generate fresh ideas and encourage team collaboration.
  
  

• 5+ years of experience in a creative strategy or marketing role, with a proven track record of developing successful campaigns.
  
  
• Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
  
  
• Exceptional creative thinking skills, with a passion for innovation and staying ahead of industry trends.
  
  
• Strong proficiency in conceptualizing innovative ideas and translating them into effective marketing strategies.
  
  
•  Familiarity with design tools and creative software is a plus.
  
  
• Adaptability, leadership, and problem-solving which enable strategists to navigate the complexities of campaign development and work effectively within teams.
  
  
• Excellent communication and interpersonal skills, capable of collaborating effectively across teams.
  
  
• Proficiency in project management tools and a strong ability to manage multiple projects simultaneously.
  
  

 In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.

At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to have a starting rate of $85,000.00 and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.

Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth.  Internet Brands is a portfolio company of KKR and Warburg Pincus.

Internet Brands and its wholly owned affiliates are an equal opportunity employer. Internet Brands will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).

Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra