Brand Creative Director, The Witcher

Job Description

The Brand Creative Director defines and leads the creative vision for the Witcher franchise across all marketing and communications. This role establishes the franchise’s creative platform, directs the development of world-class campaigns, and ensures that every asset authentically represents the Witcher brand. Partnering closely with Franchise Leadership, Game Directors, and cross-functional creative teams, the Director drives the storytelling, visual identity, and audience impact of one of gaming’s most iconic franchises.

Key Responsibilities

• Define and evolve the long-term creative platform for the Witcher franchise, ensuring all creative output reflects franchise goals, audience expectations, and brand identity.
• Oversee the development of campaign concepts, creative briefs, scripts, and pitches for trailers, key art, social, digital, and experiential activations, ensuring ideas are bold, authentic, and strategically aligned.
• Guide internal and external creative teams in delivering best-in-class art, copy, film, and design work, providing clear feedback and approvals to uphold quality, brand fidelity, and consistency.
• Partner with Game, Narrative, and Art Directors, as well as Franchise and Marketing leads, to integrate creative vision with broader franchise strategy, serving as a bridge between development and publishing teams.
• Lead and mentor a cross-functional team of designers, writers, and producers, fostering a collaborative, ambitious, and inclusive creative culture that raises the bar for storytelling and craft.
• Act as the brand guardian across all marketing touchpoints, safeguarding and growing the Witcher brand while ensuring creative work advances its long-term position as a global entertainment brand.

Qualifications

• 10+ years of experience in creative direction, brand marketing, or related roles within gaming, entertainment, or advertising.
• Proven record of leading creative development for globally recognized IPs or AAA campaigns.
• Demonstrated success translating brand and marketing strategy into campaign platforms, concepts, and assets.
• Experience collaborating with cross-disciplinary teams (game developers, narrative leads, designers, marketing strategists).
• History of managing and mentoring creative teams, with responsibility for both people leadership and creative excellence.
• Strong creative leadership skills with the ability to define vision and inspire teams.
• Expertise in evaluating and directing visual design, copywriting, film, and motion work.
• Strategic thinker who can align creative execution with brand goals and audience insights.
• Skilled communicator and presenter with experience pitching ideas and building stakeholder alignment.
• Deep understanding of storytelling, brand building, and campaign development in entertainment or gaming.

Preferred:

• Experience working with fantasy, narrative-driven, or RPG franchises.
• Proficiency in Google Suite, Microsoft Office, and Miro; working knowledge of Adobe Creative Suite preferred.
• Passion for games, storytelling, and pop culture; strong familiarity with The Witcher universe.

Additional Information

Working Mode

• Office-First: Working primarily from the Warsaw Dev Office for a minimum of 10 days per month.

Relocation Support

• Relocation package – flight ticket, company apartment for your first month, relocating your pet, shipping your belongings — it’s all covered.
• Relocation assistance — processing your legalization operations for you, assistance with finding residence, tax settlements — all you need to feel right at home is taken care of.
• Polish lessons for foreign employees — and for your spouse or partner, too.

Health & Well-Being

• Life insurance — comprehensive pension and insurance plans to protect you and your loved ones.
• Annual budget for medical expenses (for those working outside Poland).
• Psychological and psychiatrist care — free mental health support and various well-being webinars.
• Paid Leave — from 20 to 26 days of holiday for every team member per year, and paid sick leave.
• Gym Membership Reimbursement.
• Menstrual Leave — employees who menstruate can take one extra day off each month when experiencing period pain.
• RED Parents Network — support for working parents, including childcare benefits, and family-friendly events.

Perks & Professional Growth

• Flexible working hours — start your workday anytime between 8 and 10 AM (CET).
• REDs have access to the cafeteria platform through which they can receive vouchers and codes to shops, cinemas, and public transport reimbursement.
• Training, lectures and courses — internal workshops, external training for each employee, knowledge-sharing initiatives, online tutorials, and e-learning classes are all available. There’s always something to learn!
• Gifts for newborn rebels and regular chances to nab some cool swag!

Social Activities & Life in the Office

• Dog-friendly office — bring your pooch with you and look after them while working! There’s always a furry friend or two to meet at the studio.
• Social events — we host regular gatherings at the studio where we can all unwind, play games, and just have some fun together.
• Healthy selections — ​​our canteens offer a range of healthy meals.
• Truly international working environment — a chance to meet and work with a diverse selection of people from all around the world.
• Sustainability is an ongoing commitment for us, and our campus has electric car charging points, green zones, and much more. Read all about it on our Beyond the Game Blog.
• A designated space for your bicycle, as well as bicycle repair equipment and showers available whenever you need them.
• An onsite, well-equipped gym with a climbing wall, daily Gym Assistant support, and yoga and boxing classes.
• No dress-code — we like to keep it casual.

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