Brand Strategy Insights Manager

Our Mission

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™"

Our Values

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

We are looking for a Brand Strategy Insights Manager to join our Marketing team, reporting into the Director of Global Brand Strategy. As the Brand Strategy Insights Manager, you will provide the insight-driven foundation that shapes Tinder’s brand messaging, creative direction, and cultural relevance. You will drive strategic decisions by deeply understanding our customers—their values, behaviors, and cultural context—through qualitative research, brand tracking, social listening, cultural insight, and trend analysis. This role will be pivotal in shaping marketing strategy, creative development, campaign effectiveness, and ensuring our initiatives resonate authentically with Tinder’s global audience.

• Qualitative Research Leadership: Develop and implement strategic qualitative research initiatives, including IDIs and focus groups to uncover deep user insights, cultural contexts, and white space opportunities. Translate qualitative findings into actionable insights that influence brand strategy, marketing campaigns, and messaging frameworks.
• Creative Testing & Campaign Evaluation:Design and execute creative testing plans, partnering with the Marketing team to optimize messaging and campaigns prior to launch. Assess the impact of marketing initiatives on brand metrics and audience perception, and provide strategic recommendations based on performance analysis.
• Cultural Insights & Trend Spotting:Develop cultural foresight reports, identifying emerging trends, evolving social norms, emergent youth cultures, and potential disruptions to the dating landscape, enabling proactive strategic planning. Leverage social listening tools and digital ethnography to uncover emerging themes, track competitor narratives, and identify cultural moments where Tinder can play an authentic role. Cultivate and leverage strategic relationships with academics and matchmakers, translating their expertise into cutting-edge insights that inform Tinder's brand strategy and keep us at the forefront of dating trends. Partner with Analytics, and Product Research to mine Tinder for interesting, actionable trends, including looking at existing user behavior trends and designing and implementing quantitative surveys as needed.  
• Stakeholder Influence & Communication: Act as the voice of the customer – uncover and evangelize relevant insights and recommendations to cross-functional marketing stakeholders, including Brand, Creative, Social, and PR teams on an ongoing basis. Partner closely with quantitative and product partners in order to gain a 360 understanding of customer needs. Craft compelling, story-driven insights that inspire strategic alignment, guide content development, and inform integrated campaigns.
• Brand Health Tracking & Research Strategies: Support the management of comprehensive brand health studies tracking awareness, consideration, sentiment, brand attributes etc. Act as Brand Strategy voice in evaluating innovative research methodologies and tools, testing new vendors and technologies in qualitative research, cultural analysis, and brand measurement.

• 7+ years in consumer insights, market research, brand strategy, or related fields.
• Proven ability in designing and conducting qualitative research (IDIs, focus groups, ethnographies) and translating complex consumer insights into strategic business recommendations that drive measurable results.
• Experience with interpreting brand health tracking studies and ability to explain the “why” behind movement. Extensive experience in developing brand strategy narratives, briefs, and positioning statements.
• Exceptional storytelling skills, able to communicate complex insights simply and persuasively to marketing stakeholders.
• Familiarity with creative testing methodologies, message optimization, and campaign effectiveness metrics.
• Proactively monitor cultural trends, youth subcultures, and social conversations to keep the brand relevant and resonant.
• Hands-on experience using social listening and cultural trend analysis tools.
• Experience with quantitative analysis, survey data interpretation, and collaboration with analytics teams and plus.
• Thrives in a fast-paced environment and embraces change.
• Passionate about learning, experimenting with new research methods, and staying ahead of cultural and market shifts.

• Unlimited PTO (with no waiting period), 10 annual Wellness Days
• Time off to volunteer and charitable donations matching 
• Comprehensive health, vision, and dental coverage
• 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
• 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
• Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
• Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
• Free subscription to Tinder Gold

Commitment to Inclusion

At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

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