Job Description
The Business Development Manager will be responsible for managing Key Opinion Leaders (KOLs) in the crypto industry. This role involves building relationships, developing strategic plans, identifying new business opportunities, driving revenue growth, and providing market insights. Responsibilities include building relationships with local KOLs, planning and executing marketing activities, designing tailored campaigns, localizing global marketing campaigns, expanding the user base, and analyzing campaign metrics.
Good To Have:
- Experience with analytical tools and reporting such as Google Analytics
Must Have:
- 2+ years of affiliate marketing experience
- Experience building large affiliate networks
- Project management skills and ability to manage deadlines
- Understanding of affiliate customer acquisition KPIs
- Strong understanding of cryptocurrency space
- Exceptional communication and relationship-building skills
- Ability to work in a fast-paced environment
- Fluency in English and Spanish
Perks:
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity
We’re looking for a highly motivated and experienced Business Developer to join our team and take charge of managing Key Opinion Leaders (KOLs) in the crypto industry. If you thrive in fast-paced environments and are passionate about building impactful relationships and executing creative campaigns, this is the role for you. This position involves developing and implementing strategic plans, identifying new business opportunities, building relationships with clients and partners, and driving revenue and market share growth, collaborating with cross teams, and providing valuable market insights.
What You’ll Be Doing
- Build and maintain strong relationships with local KOLs, ensuring alignment with OKX’s brand and strategic objectives, and build partnerships with influencers for the purpose of user acquisition
- Planning and execution of online and some offline marketing activities, events, and campaigns with crypto influencers
- Design and execute tailored campaigns with KOLs to target specific audiences and maximize impact
- Localize global marketing campaigns to align with the cultural and market-specific nuances of the region
- Expand the user base and grow awareness of the OKX brand in LATAM
- Devise creative ways to identify potential affiliates and user aquisition
- Analyze campaign metrics and KOL performance, providing actionable insights to optimize future initiatives
What We Look For In You
- 2+ years of affiliate marketing experience
- Experience building large affiliate networks
- Project management skills and the ability to manage multiple priorities and deadlines
- Understanding of fundamental affiliate customer acquisition KPIs and optimization methods to improve performance through data analysis and segmentation
- Strong understanding of cryptocurrency space and enthusiasm for blockchain technology.
- Exceptional communication and relationship-building skills.
- Ability to work in a fast-paced, results-driven environment.
- Fluency in English and Spanish
Nice to Haves
- Experience with analytical tools and reporting such as Google Analytics
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
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