Responsible for procurement activities in the China region, including content distribution, marketing promotion, and advertising. This includes supplier resource development and management, price negotiation, and contract/order management. The role involves negotiating KOL rights, signing contracts with celebrity artists, and managing special resource collaborations. It also requires cost analysis, cost control skills, and achieving cost reduction targets. The manager assists in understanding market trends to secure high-quality resources, and handles business reception duties for some overseas stores.