Category Development Manager

As a Category Development Manager, you will play a pivotal role in driving category growth by analysing and predicting shopper behaviours. Your insights and recommendations will not only benefit Retailers and Shoppers but also position Haleon as the top Category Development partner. Your goal is to unlock long-term category growth and help Haleon make a significant impact on the market.

Key Responsibilities and Accountability

• Provides strategic shopper and local market expertise, including retailer specifics, for local Leadership Team & Commercial Team in key Haleon product categories (Oral Care, Cold & Flu, Pain Management, Vitamins),
• Manages End-to-End category development process with key local retailers in Mass Market & Pharmacy channels,
• Collaborates on and maintains effective joint business plans with retailers,
• Applies actionable category & shopper insights by co-creating selling stories in collaboration with Marketing and Customer Marketing teams,
• Designs and drives Perfect Store picture of success (KPIs around product distribution and visibility) for appointed retailers,
• Actively participates in the planning and execution process for New Product Launches and key shopper occasions,
• Identifies Haleon assortment gaps and opportunities, building compelling internal and external propositions to unlock consumption & category growth,
• Develops training programs for internal teams and retail partners to enhance category management expertise and execution,
• Works with the Consumer & Shopper Research Team to develop Haleon database of shopper knowledge.

Requirements

Education: University Degree, preferably in Economics, Business Administration or a related field

Language: Local (Native), English (Fluent)

Qualifications and skills

• A minimum of 5 years of experience in commercial functions in an FMCG company or a with a leading FMCG retailer, with a minimum of 2 years in Category Management, is required,
• An entrepreneurial mindset with a focus on achieving results,
• Strong presentation skills, including effective storytelling,
• Strong commercial and financial understanding,
• Experience of working with Mass Market retailers,
• Influencing skills,
• Deep shopper understanding and up-to-date knowledge of shopper trends,
• Solid analytical skills and proven ability to translate data into actionable insights,
• Analytical skills with proficiency in Nielsen’s and IQVIA’s consumption sales data and GfK household panel,
• Skilled with planogram building tools.
• Preferred
• Additional experience with the Pharmacy channel is a plus
• Proficiency in syndicated data analysis (Nielsen, IQVIA, Circana, GfK household panel)
• Practical experience with shopper and category research methodologies

Haleon Leadership Expectations

• Drives growth: takes accountability for delivering results; pragmatically turns data into action; is bold in moving things forward.
• Deeply understands our shoppers & local retail landscape (brings the outside in); is focused on the future (long-term objectives); drives curiosity, challenges status-quo.
• Builds one ‘HALEON: is purpose-driven; breaks down barriers; adapts style for positive impact.
• Motivates & unleashes potential: cares and includes grows others; inspires others.
• Lives our Haleon Values: Diversity, Equity, Inclusion

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Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.