Consumer Product Marketing Manager
Job Summary
Job Description
We're looking for an experienced Consumer Product Marketing Manager to join our growing product marketing team, and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs and drive complex cross-company initiatives. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-market efforts that drive awareness and adoption and working cross functionally with partners at various altitudes throughout the company. Responsibilities:
* Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy.
* Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners.
* Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
* Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems
Must have:
- 10+ years of full-time experience in Marketing
- Direct experience in Product Marketing, partnering closely with Product teams
- Experience with consumer GTM strategies based on consumer driven insights
- Experience with consumer facing product launches and consumer campaigns
- Experience working with Product, Marketing, Policy and Communications teams at all levels of management, both internally and externally
- Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders
- Experience driving presentations with executives and cross functional teams
- Project management experience
Good to have:
- Bachelor's Degree in Business, Marketing or Creative discipline
- MBA
- Internet or technology industry experience
- International experience
- Copywriting experience
Perks:
- bonus
- equity
- benefits
3 skills required
Job Details
We're looking for an experienced Consumer Product Marketing Manager to join our growing product marketing team, and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs and drive complex cross-company initiatives. .
We're looking for seasoned, strategic data-driven, consumer-focused Product Marketing Managers to join our growing global team. This role is responsible for leading inbound and outbound product marketing initiatives. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption and working cross functionally with partners at various altitudes throughout the company. If you are a strategic marketer who is analytical and creative, excel at leading complex projects in fast-paced environments and are passionate about connecting consumers with great products, then we'd like to connect with you.
Consumer Product Marketing Manager Responsibilities
- Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy.
- Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners.
- Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
- Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems
Minimum Qualifications
- 10+ years of full-time experience in Marketing
- Direct experience in Product Marketing, partnering closely with Product teams
- Experience with consumer GTM strategies based on consumer driven insights
- Experience with consumer facing product launches and consumer campaigns
- Experience working with Product, Marketing, Policy and Communications teams at all levels of management, both internally and externally
- Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders
- Experience driving presentations with executives and cross functional teams
- Project management experience
Preferred Qualifications
- Bachelor's Degree in Business, Marketing or Creative discipline
- MBA
- Internet or technology industry experience
- International experience
- Copywriting experience
For those who live in or expect to work from California if hired for this position, please click for additional information.
Locations
Data Center
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$150,000/year to $211,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about at Meta.
Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to .
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About The Company
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
We want to give people the power to build community and bring the world closer together. To do that, we ask that you help create a safe and respectful online space. These community values encourage constructive conversations on this page:
• Start with an open mind. Whether you agree or disagree, engage with empathy.
• Comments violating our Community Standards will be removed or hidden. So please treat everybody with respect.
• Keep it constructive. Use your interactions here to learn about and grow your understanding of others.
• Our moderators are here to uphold these guidelines for the benefit of everyone, every day.
• If you are seeking support for issues related to your Facebook account, please reference our Help Center (https://www.facebook.com/help) or Help Community (https://www.facebook.com/help/community).
For a full listing of our jobs, visit https://www.metacareers.com
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