Content and Social Media Marketing Lead

1 Year ago • 5-8 Years
Social Media

Job Description

Salesforce is seeking an enthusiastic Content & Social Media Marketing Lead to drive brand awareness and pipeline for the French Market. This role involves promoting the Salesforce brand and products through content creation for events, websites, and social media channels. The Lead will collaborate with various marketing, sales, and executive teams in France and EMEA. Key responsibilities include developing content strategies for strategic events, producing brand and demand generation content (blogs, ebooks, videos), managing an internal video studio, and building/deploying social media strategies across relevant channels in France. The role also involves managing social media agencies, analyzing KPIs, and coordinating editorial committees. Project management, budget management, and ensuring on-brand messaging are crucial. This position requires collaboration with internal teams and external agencies, a proactive approach to innovation, and regular communication with EMEA and HQ counterparts. The ideal candidate will have a positive attitude, a desire for growth, autonomy, attention to detail, and a team-player mindset, with the ability to think outside the box.
Good To Have:
  • Knowledge of B2B communications in the tech industry.
  • Experience managing social media agencies and budgets.
  • Experience with Sprout platform for social media management and reporting.
Must Have:
  • Min 5-8 years of experience in content and social media marketing.
  • Excellent copywriting and content development skills.
  • Strong interpersonal and presentation skills (in English).
  • Fluent in French and English.
  • Autonomy, proactivity, and attention to detail.
  • Team player mindset and ability to think outside the box.

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To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Salesforce is seeking an enthusiastic Content & Social Media Marketing Lead to help grow the Salesforce brand awareness and pipeline for the French Market.

As a Content & Social Media Marketing Lead , your role will be to promote Salesforce brand and products at our Strategic events and through the development of relevant content for our events, website and social media channels. 

You will be part of the Campaign Success team, which is covering Strategic Events, Content & Brand marketing and you will work daily hand-in-hand with the extended French marketing team (incl. Field Marketing, Press Relations, Government affairs, Partner marketing, Corporate communications, Internal communications), the EMEA Marketing team, French Executive team, Sales, Solution Engineers, Alliances teams as well as with external agencies.

Key Responsibilities:

  • Content: Develop marketing content strategy in alignment with our brand messaging and demand generation objectives.

    • Event content strategy, deployment, and communications:

      • Develop our content strategy for our Strategic events (such as World Tours or Vivatech), our Cloud Summits, and Innovation Days, based on our key personas and industries, working with our French Strategic Events, Customer Marketing, and Demand Generation teams, as well as with our EMEA/US teams, to ensure alignment with our strategic topics and messaging.

      • Deploy this content strategy across our events, build customer journeys at the event by persona, and coordinate the extended marketing teams working on the different content projects.

      • Support Strategic Events communications strategy and execution (internal / external).

      • Analyze other regions' Strategic Events content strategy to identify best practices.
         

    • Content production for brand awareness and demand generation:

      • Develop brand and demand generation content in partnership with marketing, sales, engineers, and communication teams to promote Salesforce brand, messaging, products, and generate demand - such as blogs, ebooks, blog articles, demos, videos, etc.

      • Coordinate content stakeholders and ensure delivered content is fully aligned with go-to-market and business needs, content gaps in the funnel, content engagement performances, and make recommendations.
         

    • Manage our internal Salesforce video Studio:

      • Coordinate the production of video content in the studio with marketing, sales, SE, internal communications, Press team (interviews, podcasts, videos, webinars, etc.).

      • Organize the planning with the different users, manage suppliers and costs, organize training for self-service use, coordinate with other internal teams, ensuring that we optimize its usage vs budget.
         

  • Social media: Build and deploy the social media strategy for France on all relevant social media channels, anchored in business objectives. This includes:

    • Developing the editorial strategy in alignment with Salesforce brand and product messaging, key content, and events.

    • Coordinating the editorial committee with the different stakeholders (Customer Marketing, Strat Events, Blog team, PR, Internal communications, HR teams, etc.) and coordinating content production and publishing.

    • Driving the French Social Advocacy Strategy, spanning Execs, SMEs, and Employees, including management of Sprout platform and training.

    • Managing France Social Media Agencies (for content/publication, design, community, advocacy and/or Influencer marketing), including QBRs, reports, and planning.

    • Producing regular reporting and analysis of France Social Media KPIs, using Sprout platform for reporting & listening, presenting to teams, LT, and Execs, and recommending improvements.
       

  • General:

    • Manage projects in a collaborative and extremely fast-paced environment.

    • Manage external agencies and budgets.

    • Work with cross-functional internal teams in France or at Headquarters (marketing, PR, internal communications, sales, engineers, alliances etc.) and collaborate closely to develop and successfully execute programs.

    • Master Salesforce communication tools and processes to execute communication strategies.

    • Understand Salesforce's DNA, brand, and product positioning with the ability to ensure consistent, on-brand messaging.

    • Demonstrate a proactive approach to innovation and best practice.

    • Regular communication and best practice exchange with EMEA and HQ counterparts.
       

Required:

  • Min 5-8 years experience in a similar role.

  • Proven experience in content development and social media management with excellent copywriting skills.

  • Excellent interpersonal skills to deal professionally with all local and international stakeholders.

  • Excellent presentation skills (in English as well).

  • Knowledge of B2B communications, within the tech industry is a plus.

  • Fluent in French and in English language.

  • Positive attitude and a hearty appetite for hyper growth.

  • Autonomy, proactivity, attention to detail, and good doer/team player mindset.

  • Think out of the box.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

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