Content Marketing Specialist

3 Months ago • 2 Years + • Editorial • Marketing

Job Summary

Job Description

As a Content Marketing Specialist, you'll develop and optimize digital marketing content and strategies to achieve company goals. This includes managing social media presence (Instagram, Facebook, X, Telegram, Twitch), conducting SEO efforts (keyword research, optimization, technical SEO), creating content for websites, blogs, and landing pages, and collaborating with the design team to enhance user experience. You will also manage stakeholder relationships, work with agencies and vendors, and contribute to internal communications. The role requires strong content marketing knowledge, social media expertise, and SEO/SEM skills. Experience in the casino and/or bingo industry is essential.
Must have:
  • Spanish native & excellent English
  • 2+ years' experience in content marketing for Casino/Bingo
  • Content marketing concepts & best practices
  • B2C social media & SEO/SEM experience
  • Creative content writing & critical thinking
  • CMS & creative content tools knowledge
Good to have:
  • Sports betting experience
  • WordPress, Unbounce, Sprout Social knowledge
  • Canva knowledge
Perks:
  • Fantastic salary
  • Hybrid working
  • Colleague support networks
  • Menopause support
  • Weekly PepTalks
  • Development opportunities
  • Leadership training
  • Industry certifications
  • International exposure

Job Details

Company Description

Rank International (Part of Rank Group) is a leading online gaming operator in the Spanish markets with an expanding online and offline portfolio focused on bingo, casino and sports betting with 4 leading brands: YoCasino, YoBingo, YoSports and Enracha. 

Our goal is to provide entertainment to our customers with our websites and apps so that they can access our products from their mobile phones, tablets and computers. We offer our own bingo and slots software and also more than 2000 games from the best game providers. With offices based in Ceuta, Malta & Spain we always strive to bring joy and security to our customers. Additionally, we will be launching soon in other regulated markets!

Look at our careers site to find out more: https://careers.rank.com/ 

Job Description

As a Content Marketing Specialist at Rank International (YoBingo, YoCasino, YoSports & Enracha), you will contribute to the development, implementation, and optimisation of our digital marketing content & strategies to achieve our company goals while promoting our company's products through content marketing.

We are looking for someone to plan and monitor our ongoing company presence on social media (Instagram, Facebook, X, Telegram, Twitch, etc.). You will be actively involved in SEO efforts and acquire insights in to SEO trends (keyword research, optimization, technical SEO support, etc.) while keeping our strategies up to date. Additionally, you will provide creative ideas for content marketing and update websites, blogs and landing pages.

Stakeholder management and collaboration is key as you will work with our design team to improve assets and user-experience (UX) and maintain partnerships with agencies and vendors.

Finally, you'll assist with the internal communication within our offices to keep all our amazing team members up to date.

Qualifications

  • Spanish native speaker & excellent English communication skills
  • 2+ years’ experience in content marketing for Casino and/or Bingo - Sports Betting experience is a plus
  • Proven experience as Content Marketing Specialist or similar role
  • Excellent understanding of content marketing concepts and best practices
  • Experience with B2C social media, and SEO/SEM
  • Skills and experience in creative content writing
  • Creative mindset and critical thinking
  • Excellent communication and interpersonal skills
  • Knowledge of CMS such as WordPress, Unbounce or Sprout Social is a plus
  • Knowledge of creative content creation tools such as Canva is a plus
  • Demonstrates sense of passion and pride about marketing and own work
  • Positive attitude, adapts well and approaches new ways of working enthusiastically
  • Team player with good time management abilities
  • Outstanding organisational skills, attention to detail and the ability to prioritise with the capacity to work to tight deadlines and deliver results
  • Demonstrates determination and purpose to deliver and achieve the best results for the organisation

Additional Information

#LI-Onsite #LI-MS1

 

You’re probably wondering outside of a fun, exciting and varied role – what else do you get? You’ll get a fantastic salary combined with some leading benefits. Wellbeing@Rank is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.

 

We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.

 

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.

 

The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers. 

 

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview. 

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