Country Marketing Manager, North America
Job Summary
Job Description
The Country Marketing Manager for North America will lead and execute a comprehensive regional marketing and commercial strategy. This involves driving brand affinity and growth through omni-channel campaigns, grassroots activations, strategic partnerships, and localized content. The role requires collaboration with internal teams and external stakeholders to align global strategies with regional execution, including managing sales performance, building brand awareness, and executing various marketing initiatives. The candidate will also be responsible for tracking campaign impact, community growth, and cultural relevance metrics. The job description details multiple responsibilities like managing regional media, influencer partnerships, and supporting wholesale expansion. The role also emphasizes cultural relevance and performance impact within the U.S. market.
Must have:
- 7+ years of marketing experience, preferably in consumer tech or lifestyle brands.
- Deep understanding of the U.S. market and consumer behavior.
- Proven experience in influencer marketing and brand partnerships.
- Strong analytical skills to interpret performance data.
- Skilled in project management and leading cross-functional initiatives.
- Demonstrated passion for performance, wellness, and WHOOP’s mission.
- Strong commitment to embracing and leveraging AI tools.
5 skills required
Job Details
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is seeking a Country Marketing Manager for North America to lead and execute a fully integrated regional marketing and commercial strategy that drives brand affinity and omni-channel growth. This cross-functional operator will be accountable for the region’s sales performance, while fostering brand building through culturally resonant campaigns, grassroots activations, strategic partnerships, and localized content. You’ll collaborate closely with internal teams and external stakeholders to align global strategies with regional execution.
RESPONSIBILITIES:
- Lead and own regional omni-channel commercial targets, executing strategic marketing and sales plans to meet both brand and business KPIs.
- Develop and execute integrated marketing campaigns that align WHOOP with key cultural moments, regional trends, and community-driven movements, particularly within fitness, wellness, sports, and lifestyle verticals.
- Identify and activate opportunities around mainstream cultural events (e.g., major sporting events, holidays, industry conferences) to deepen brand relevance and drive buzz at the local and national levels.
- Collaborate cross-functionally with Brand, Social, and Partnerships teams to amplify culturally relevant storytelling and ensure cohesive brand messaging across channels.
- Build strategic relationships with local fitness studios, athletic organizations, wellness influencers, and community leaders to authentically embed WHOOP in target communities.
- Lead WHOOP’s grassroots presence in key cities by planning and executing on-the-ground activations, pop-ups, brand experiences, and community events that drive member acquisition, product engagement, and loyalty.
- Partner with Sales and Membership Services teams to co-create event strategies and local programming that fuel brand advocacy and support customer retention.
- Track, analyze, and report on campaign impact, community growth, and cultural relevance metrics to inform future initiatives and improve effectiveness.
- Manage regional media strategy and execution, working with global leads to ensure effective channel mix and budget allocation.
- Collaborate on regional influencer, creator, and affiliate partnerships to increase brand visibility and conversion.
- Support wholesale expansion and optimize channel performance in coordination with internal sales and trade marketing teams.
- Localize global brand campaigns and creative assets, ensuring cultural nuance and alignment with U.S. market dynamics.
- Activate sports and talent marketing strategies within the U.S., identifying opportunities for regional relevance and performance impact.
- Execute global and regional partnerships, product launches, and PR campaigns to drive engagement and cultural connection in the U.S. market.
QUALIFICATIONS:
- 7+ years of experience in marketing, including regional leadership, preferably in consumer tech, fitness, or lifestyle brands.
- Deep understanding of the U.S. market with demonstrated cultural fluency and consumer behavior insight.
- Proven experience in influencer marketing, media planning, and managing brand partnerships.
- Strong analytical skills with the ability to interpret commercial performance data and drive strategic decisions.
- Skilled in project management with the ability to lead cross-functional initiatives and align diverse stakeholders.
- Demonstrated passion for performance, wellness, and WHOOP’s mission.
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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