Creative Content Strategist

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Creative Content Strategist

Location: Mumbai, India

About the role:

We are a family. As a family, we foster each other’s unique talents. We never stop looking for fresh possibilities and insights into ourselves, into the company, into the marketplace and into the way we work. We push ourselves to remain the experts in our field. We encourage each other to deliver more than is expected, and we consistently raise the bar on what’s possible. We love what we do, and we’re proud to show it. This positive, motivated attitude helps us face any situation we come across, every single day. 

We are looking for a skilled and creatively inclined Strategist to coordinate our various digital mediums and assist one of our known global Personal care & Beauty client in reaching specific goals. You will be tasked to drive the digital-first creative vision for the brand. As a key member of the brand team, you will be responsible for shaping content strategies, leading effective digital marketing strategies, ideating, ensuring our client’s brand and products remain at the forefront of digital culture while also ensuring that projects are executed within budget. This is an exciting opportunity to blend creativity with strategic thinking and push the boundaries of premium beauty storytelling. Ideal candidates for this position should be innovative and digitally savvy, with a keen eye for aesthetics. Ultimately, the outstanding Strategist should have a firm grasp of the various digital touchpoints, steer our client’s digital narrative, and drive highly effective digital campaigns. You’ll need to work closely with senior clients, our creative teams and external agencies to meet tight deadlines and to optimise in real time. You’ll be developing digital strategies and working collaboratively with creatives to develop creative strategies and content ideas across platforms. 

You are right for the role if you have experience of developing digital campaign and content strategies that are commercially driven and creatively inspiring. You understand emerging culture, and how to engage diverse audiences across diverse platforms. You are adept at conceptualizing and overseeing high- impact campaigns, leveraging digital trends and cultural moments. You are great with clients, and an inspiring collaborator. You are an expert in BPC product strategies.

What you will be doing: 

• Creative Leadership: Drive the digital-first creative direction for the brand, crafting content strategies that meet brand objectives and resonate with current digital trends and cultural moments.
• Strategic Execution: Develop and implement impactful digital marketing campaigns that enhance brand visibility across platforms, focusing on commercially and creatively compelling content.
• Collaborative Engagement: Partner with clients, creative teams, and agencies to deliver campaigns efficiently, fostering strong relationships and teamwork.
• Campaign Management: Manage digital initiatives within budget, continuously optimizing strategies for effectiveness and alignment with brand leadership in digital culture.
• Help develop content that is creatively inspiring and that engages the consumer. 
• Help establish effective ‘ways of working’ with client's internal teams and specialist partners 
• Act as a content expert and advocate within client team; advising on effective, best-practice approaches to content, sharing learnings and delivering case Studies. 
• Develop and implement effective digital & content strategies to meet client briefs across all necessary touch points 
• Drive content effectiveness through developing and leveraging insight from planning to optimisation 
• Identify insights/hypotheses to feed into Digital Hub campaigns 
• Work with Digital Hub team to identify content hypotheses and testing models. 

What you need to be great in this role:

• Experience in the planning, development, management and measurement of brand content (gained in a digital, integrated or media agency, or at a client organisation, or publisher) 
• Experience of planning social and digital content (including paid) 
• Experience in planning content strategies 
• Strong skills in analysing and finding actionable insight from diverse sources of data, including social listening and keyword analysis 
• An ability to cut through complexity and get to answers fast 
• Strong understanding of culture and emerging trends, and an ability to apply these to content thinking 
• Strong understanding of data analytics and methods of evaluating the effectiveness of content 
• Excellent influencing skills to work with a variety of clients and internal stakeholders 
• Excellent verbal and written communication skills 
• The ability to develop constructive relationships with creative teams and multiple business stakeholders 
• Expertise in Beauty and Personal Care.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID: 12532

#LI-SP #LI-Onsite

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.