Customer Sales Reference Manager

8 Minutes ago • 1-2 Years
Sales

Job Description

Deel is a global payroll and HR platform. This role, Customer Sales Reference Manager, involves building and maintaining a database of customer advocates, managing reference requests for sales, tracking customer participation, and supporting the creation of customer stories. The manager will collaborate with customer-facing teams to recruit advocates, organize events, develop training, and propose process improvements, ultimately supporting Deel's mission to unlock global opportunity.
Good To Have:
  • Familiarity with CRM tools (e.g., Salesforce), advocacy platforms (Base.ai, ROInnovation, ReferenceEdge, etc.), or project management tools.
Must Have:
  • Build and maintain a database of customer advocates available for sales references and marketing activities.
  • Manage reference requests from sales, matching prospects with advocates quickly and effectively.
  • Track and monitor customer participation to avoid fatigue and ensure fair rotation.
  • Support the creation of customer stories, testimonials, and video interviews.
  • Collaborate with customer-facing teams to identify and recruit new advocates.
  • Help organize events, panels, and campaigns that feature customer advocates.
  • Develop training materials for sales and marketing teams on how to find and secure references.
  • Propose process improvements to make reference management more efficient.
  • Stay current on best practices and trends in customer advocacy.
  • Support community-building initiatives for Deel Advocates (reviews, surveys, social posts).
  • Create simple dashboards and reports to show program results to leadership.
Perks:
  • Stock grant opportunities dependent on your role, employment status and location
  • Additional perks and benefits based on your employment status and country
  • The flexibility of remote work, including optional WeWork access

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Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Capterra, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Key Responsibilities:

  • Build and maintain a database of customer advocates available for sales references and marketing activities (case studies, podcasts, analyst interviews, events).
  • Manage reference requests from sales, matching prospects with advocates quickly and effectively.
  • Track and monitor customer participation to avoid fatigue and ensure fair rotation.
  • Support the creation of customer stories, testimonials, and video interviews.
  • Collaborate with customer-facing teams to identify and recruit new advocates.
  • Help organize events, panels, and campaigns that feature customer advocates.
  • Develop training materials for sales and marketing teams on how to find and secure references.
  • Propose process improvements to make reference management more efficient.
  • Stay current on best practices and trends in customer advocacy.
  • Support community-building initiatives for Deel Advocates (reviews, surveys, social posts).
  • Create simple dashboards and reports to show program results to leadership.

Qualifications:

  • 1-2 years of experience in customer success, sales support, marketing, or a related field (internships or project experience welcome).
  • Excellent organizational and communication skills.
  • Detail-oriented and proactive, with the ability to manage multiple tasks and stakeholders.
  • Comfortable interacting with both internal teams and external customers.
  • Familiarity with CRM tools (e.g., Salesforce), advocacy platforms (Base.ai, ROInnovation, ReferenceEdge, etc.), or project management tools is a plus.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

  • Stock grant opportunities dependent on your role, employment status and location
  • Additional perks and benefits based on your employment status and country
  • The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications. Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.

We began using Covey Scout for Inbound on March 30, 2025.

For more information about our data protection practices, please visit our Privacy Policy. You can review the independent bias audit report covering our use of Covey here: https://getcovey.com/nyc-local-law-144

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