Data Analyst

Company description

About Publicismedia

Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms

Overview

Insights Curator

Overview

We’re looking for an analytically sharp and culturally aware Insights Curator to bring the intelligence of our proprietary platform to life for business and account teams. This role sits at the intersection of strategy, storytelling, and trendspotting — someone who can mine insights from a wide variety of structured and unstructured sources, and distill them into compelling weekly or fortnightly reports for internal teams.

If you love connecting dots between data, trends, and culture — and enjoy making insights accessible and actionable — this role is for you.

Responsibilities

Key Responsibilities

• Use our platform to query across three buckets:

1. a) quantitative data (GWI, TGI, Excel/CSV)

2. b) unstructured PDFs (category, consumer, culture reports)

3. c) trend platforms (TikTok, Meta, Pinterest, Google Trends)

• Synthesize cross-source insights into themes and strategic POVs relevant to categories, cohorts, and cultural moments.
• Create weekly or fortnightly insight digests (2–4 pages or 5-slide formats) tailored for internal business, planning, and creative teams.
• Spot emerging signals across consumer behavior, category disruptions, and media shifts — translating them into brand opportunities.
• Collaborate with account teams to customize insight packs for key clients or upcoming pitches.
• Maintain an organized insights repository, tagging by category, audience, platform, and type (stat, trend, quote, framework).

Qualifications

What You’ll Bring

• 2–4 years of experience in consumer insights, cultural strategy, planning, or trend intelligence (agency or brand-side preferred)
• Strong working knowledge of tools like GWI, TGI, social listening platforms, or cultural research methods
• Bonus: Familiarity with AI tools for synthesis or search (e.g., ChatGPT, Perplexity, Claude, etc.)
• Comfort with unstructured data: PDFs, decks, research dumps, trend reports
• Excellent written communication and presentation skills — the ability to turn insight into a narrative
• A genuine curiosity about people, platforms, and pop culture