Director, Performance Media Group

Sony Pictures has been successful in evolving its approach to media and marketing, building a best-in-class data foundation and launching an in-house Digital Media Buying team. This team has been entrepreneurial at its core: laying the foundation of new internal marketing functions while growing and evolving to support the needs across Sony’s Theatrical business. As our landscape has changed, so have the needs of the business, which has led to the expansion of the performance media function. Today this group activating campaigns for many groups under the Sony umbrella, including Home Entertainment, Television, and Distribution. The incoming members are expected to have start-up mentality (ambitious, hands-on, etc.) and a desire to build the future digital-first workforce of Sony Pictures.

The Performance Media Director will oversee performance strategy and execution across Programmatic, Paid Social, Paid Search, YouTube, CTV, etc. for a portfolio of Theatrical and Home Entertainment titles. This role bridges executional excellence with strategic vision, working closely with the Media Strategy team, agency partners, and platforms to deliver measurable results, integrate performance media into cross-channel campaigns, and pioneer new approaches to activation and measurement.

Success in this role requires a decisive leader, strong communicator, and passionate innovator who thrives in a fast-paced, start-up-like environment and is eager to help build a world-class performance function from the ground up.

Job Duties:

• Performance Strategy & Execution: Lead end-to-end campaign planning, activation, and optimization across all performance platforms. Ensure campaigns ladder up to broader marketing and media objectives.
• Innovation & Partnerships: Identify, evaluate, and champion new platforms, partners, and technologies. Maintain a forward-looking POV and roadmap for performance media at SPE.
• Team Leadership & Development: Manage and mentor a team of performance media specialists. Build cross-functional expertise through training, knowledge-sharing, and structured workflows.
• Analytics & Insights: Oversee forecasting, measurement, and reporting, delivering actionable insights that inform strategy. Partner with Data Analytics to advance test-and-learn methodologies.
• Budget Management: Lead budget oversight, pacing, reconciliation, and vendor payments for performance campaigns.
• Audience & Data Strategy: Collaborate with internal teams to develop and execute a robust first-party data and audience strategy across the Sony portfolio.

Requirements:

• Bachelor's degree required
• 8-10 years of experience in performance media and digital marketing
• Proven track record of managing complex campaigns, large budgets, and multi-channel strategies

Technical Expertise:

• Advanced Excel skills (PivotTables, Pivot Graphs, Data Tables, etc.)
• Hands-on experience with planning and managing large-scale paid social, search, and programmatic campaigns
• Proven track record managing high campaign volume, large budgets, complex strategies, and driving quantifiable results
• Familiarity with major platforms:
• Programmatic: Google DV360, The Trade Desk, Amazon DSP, Walmart DSP
• Social: Meta (FB/IG), Snapchat, TikTok, X/Twitter, Pinterest
• Search: Google Search, Bing, Amazon Ads
• Experience with Campaign Manager and other third-party tracking solutions

Core Skills:

• Deep knowledge of digital media fundamentals (reach/frequency, ad formats, optimization)
• Strong analytical skills and ability to interpret large datasets
• Excellent communication and presentation skills (verbal and written)
• Proven ability to lead teams, collaborate cross-functionally, and deliver under tight deadlines
• Entrepreneurial mindset, with curiosity and drive to innovate in a rapidly evolving space