Freelance Senior Copywriter, Future Opportunity

1 Month ago • 3-5 Years • Marketing

About the job

Job Description

Freelance Senior Copywriter with 3-5 years of agency experience. Must have exceptional writing skills, expertise in interactive media & direct marketing, and a passion for web trends and technologies. Experience in brainstorming, campaign development, and creative execution is essential.
Must have:
  • Agency Copywriting
  • Interactive Media
  • Direct Marketing
  • Web Trends
Good to have:
  • Social Media
  • Usability
  • Online Marketing
  • Traditional Advertising
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Please note, you are not applying to an active job opening. We are always striving to build our network of talent and our needs are constantly changing. You will be added to our network of talent, and we will share relevant opportunities with you as they arise.


As a Freelance Senior Copywriter, you are a seasoned storyteller who loves to collaborate with creatives and strategists to bring a digital voice to life. Grasping communication challenges and devising imaginative solutions that are both brilliant and on-brand is what you do. You’re also know the ins and outs of site copy, banner ads, digital activations, interactive scripts, and other online marketing.

To demonstrate high-quality, insightful approaches with outstanding results, you pull from a wide variety of experiences on past projects. Copy is your comfort-zone, but you’ve got a well-rounded knowledge of the broader industry—social media, usability, online marketing, and traditional advertising. 


You will:

  • Lead concept development.
  • Partner with designers, art directors, and creative directors to bring concepts to life.
  • Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style.
  • Participate in strategic brainstorming, campaign development, creative brief development, and creative execution.
  • Work on multiple projects simultaneously.
  • Interact with project teams to understand business objectives and audience demographics.
  • Translate creative direction and copy points from creative briefs into engaging and effective copy concepts.
  • Maintain high standards of copywriting and exercise quality control.

You have:

  • 3-5+ years’ experience as a copywriter in an agency environment—including experience with interactive media and direct marketing.
  • Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences.
  • Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
  • A keen enthusiasm for and demonstrable understanding of Web trends and technologies.
  • A strong understanding of marketing (especially direct marketing) and advertising principles.
  • Experience with brainstorming, campaign development, creative brief development, and creative execution.
  • The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand.
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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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