Head of Content & Brand Marketing

About the role:

The Head of Content & Communications will lead storytelling, messaging, and brand voice across all Lighthouse channels and initiatives. This role is a hybrid of strategist, creative producer, and marketer—building and scaling our content engine, amplifying the voices and work of our Creator community, and positioning Lighthouse as a leading platform in the Creator Economy. From social to podcasting, campaigns to newsletters, you’ll shape how the world sees, hears, and connects with the Lighthouse.

Here’s what you’ll do day-to-day:

• Define and evolve Lighthouse’s content strategy, editorial pillars, and brand voice across platforms.
• Build and manage an editorial calendar covering social, blog, email, podcast, and video content.
• Own the development and execution of content across owned, earned, and paid channels.
• Conduct audience research and content audits to identify gaps and opportunities.
• Lead and collaborate on content creation—from concepting and scripting to filming, editing, and publishing.
• Manage and brief creative freelancers, editors, and internal stakeholders to deliver high-quality content.
• Produce and publish content from our in-house studios (e.g., “Live from the Lighthouse,” podcasts, test kitchens, and more).
• Develop messaging frameworks that align to user personas and support business objectives.
• Own content distribution strategy and performance optimization across platforms.
• Track and report on content KPIs, test content formats, and continuously improve outputs for engagement and growth.

Here’s what we’re looking for:

• 5–7 years in roles like Content Strategist, Content Marketing Manager, Growth Marketer, or Producer—ideally within startups, studios, agencies, or content-led brands.
• Proven writing and editorial experience with a portfolio of blog posts, social content, videos, or campaigns.
• Strategic thinker with a strong creative point of view and ability to execute hands-on.
• Comfortable with analytics and tools like Google Analytics, HubSpot, or similar.
• Experience managing content production end-to-end, from strategy through execution and distribution.
• Excellent communicator with strong organizational and project management skills.
• Demonstrated success developing and scaling content that drives engagement and measurable outcomes.
• Familiar with the Creator Economy and fluent in creator-first culture and platforms.

The salary range for this role is $125,000 – $150,000 and serves as a general guideline reflecting the potential compensation for the role. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, and, ultimately, budget approvals.

Our values:

At Whalar, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers.

Our benefits and perks:

Whalar Group provides flexible benefits and collaborative work environments and experiences so employees can work productively in a setting that best and uniquely suits their needs.

• Medical, dental, and vision
• HSA & FSA
• 15 days of PTO + 5 sick days
• 401k: up to 4% matching
• Monthly phone/internet reimbursement
• Company-paid life and disability insurance
• Voluntary hospital and critical illness insurance
• Employee Assistance Programs
• Professional Development Stipend