Head of Programmatic and Paid Social

Description

​​About LegalZoom

LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we’ve helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.

As the industry leader in business formations, innovation remains at the center of all we do. LegalZoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we’re working to make a positive impact on the world. 

​​Where we work

In an effort to foster a better work-life balance, LegalZoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more. 

This position is 100% remote and is not required to come into the office.

Overview

As Group Manager – Paid Outbound, you will help drive LegalZoom’s growth by leading our

performance marketing program across paid social and programmatic channels, across strategy, analytics, organizational leadership, and execution. You will play a pivotal role in defining program strategy and driving performance through media strategy, campaign execution and optimization, and advanced analytics.

We are seeking a highly structured, technical, and analytical marketer for this role. The ideal

candidate has a deep understanding of the media landscape, extensive hands-on-keys experience across various platforms, and proven success managing both internal teams and external agency/media partners. They must be highly strategic, have a data-driven mindset, deeply collaborative, and be willing and able to get hands-on to drive results.

You will

• Develop and execute comprehensive strategies and initiatives for our Paid Outbound program, across paid social, programmatic, audio, direct, and linear channels
• Oversee budget, performance, and campaign management of paid social and programmatic campaigns across platforms such as Meta, Google Ads, The Trade Desk, Reddit, Amazon, and other DSPs/SSPs
• Build confidence in ROI of managed programs by calibrating the right measurement framework between MMM/MTA results, incremental/causal impact studies, in-platform/third-party performance metrics and lift studies, and other relevant data sources
• Analyze campaign performance, leveraging analytics and attribution models, including multitouch attribution, to identify opportunities for continuous optimization and ROI maximization on provided budgets
• Manage overall testing roadmaps and approvals, staying informed of industry trends, the competitive landscape, partner capabilities, and product tests to guide the implementation of innovative, impactful, and measurable tests
• Drive conversations on strategy, key campaign insights, performance metrics, and recommendations with senior stakeholders and partners, ensuring alignment with business goals and objectives
• Establish strong partnerships with internal stakeholders (e.g. Creative, Product Marketing, Product, Data Science, Legal) to explore new opportunities and ensure timely and seamless execution
• Lead relationships with media agencies and partners, ensuring all strategies and executions align with LegalZoom’s goals and KPIs to drive tangible business impact
• Build out, develop, and lead a best-in-class team of digital marketers (2 currently open roles), providing guidance on best practices for programmatic and paid social campaigns, while fostering a collaborative, high-performance environment

You have

• 9+ years of performance marketing or marketing analytics experience required
• 4+ years of leadership experience required; ability to support team by jumping in to execute day-to-day tasks as needed while pursuing a broader strategic vision
• 5+ years of hands-on-keys experience across major Programmatic and Paid Social platforms such as Google Ads, Trade Desk, or Meta required. Strong foundational understanding of programmatic advertising, DSPs, and programmatic buying strategies.
• Ability to think strategically about how to leverage paid media channels to achieve overarching business goals, while maintaining attention to detail in execution.
• Proficiency in data analysis, with experience in advanced analytics tools, campaign reporting, and A/B testing. Experience with multitouch attribution modeling and optimizing marketing spend based on data-driven insights.
• Martech and measurement expertise. Must be comfortable implementing conversion tags and APIs, utilizing MTA/MMM tools, designing measurement tests, and evaluating/implementing measurement partners. 
• Experience with Segment and Rockerbox a plus.

LegalZoom is a remote-first company and the national range for this role is $114,000 to $228,000. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

●  Medical, Dental, Vision Insurance

●  401k, With Matching Contributions

●  Paid Time Off

●  Health Savings Account (HSA)

●  Flexible Spending Account (FSA)

●  Short-Term/Long-Term Disability Insurance

●  Plus other wellness benefits to include:

○  Fertility

○  Mental Health

○  One Medical

○  Fringe lifestyle benefits up to $250

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.  LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.