Localisation Lead
Job Description
- Fluency in one or more additional languages.
- Own and lead the localisation strategy and execution across the full content spectrum, including product UI, marketing, and video-based content.
- Build and refine scalable localisation workflows, including tools, QA processes, content prep, and post-production performance.
- Guide localisation for video content, including subtitling, dubbing/voiceover, cultural adaptation of scripts, and in-video graphics/text using AI.
- Collaborate closely with producers, editors, and motion designers to ensure localisation is considered early in video planning and production.
- Manage a small but growing team of localisers, freelancers, or vendors, mentoring them and ensuring alignment on tone, brand, and execution.
- Select and manage localisation platforms and oversee vendor relationships across translation, voiceover, and post-production.
- Develop and maintain core assets such as tone of voice guides, glossaries, style guides, and localisation toolkits.
- Use data to measure localisation quality and performance, demonstrating impact on user engagement, retention, and satisfaction across markets.
- Act as an internal advocate for localisation, educating teams on best practices and encouraging early integration in product and content workflows.
- 7+ years of localisation or internationalisation experience, ideally within a consumer-facing app, media company, or content-heavy digital product.
- Deep experience localising video content at scale.
- Strong leadership skills with experience guiding small teams and collaborating across disciplines.
- Familiarity with localisation platforms and workflows (e.g., Lokalise, Phrase, Smartling) and video localisation tools or partners.
- A user-centric mindset with a sharp editorial eye, understanding nuance, tone, and cultural sensitivity.
- Data-literate: comfortable setting KPIs, interpreting metrics, and using insights to improve content effectiveness.
- Excellent communication and project management skills: highly organised, clear, and collaborative.
- Fluency in English.
- Join a culture that champions both personal and professional growth.
- Every team member is empowered to inspire and make an impact.
- Achieve meaningful outcomes and make a difference every day.
- Be part of a movement that’s creating a healthier, happier world.
Who Are We?
Welcome to Welltech—where health meets innovation!
As a global leader in the Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions.
Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of 700+ passionate professionals across 5 hubs.
Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.
What We’re Looking For
We’re looking for a senior Localisation Lead to own and evolve our localisation efforts across product, marketing, and especially video content as we scale into new markets.
This is a high-impact, hybrid role—ideal for someone passionate about wellness and motivated by the opportunity to create content that feels local and culturally relevant.
You’ll lead a growing localisation function, overseeing everything from app UI and onboarding flows to video-based workout programmes. You’ll partner with teams across product, growth, and content to embed localisation into our workflows, championing an approach that enhances both user experience and business outcomes.
Key Responsibilities
- Own and lead the localisation strategy and execution across the full content spectrum — including product UI, marketing, and video-based content (e.g., workout videos, audio meditations/walks)
- Build and refine scalable localisation workflows — including tools, QA processes, content prep, and post-production performance
- Guide localisation for video content, including subtitling, dubbing/voiceover, cultural adaptation of scripts, and in-video graphics/text using AI
- Collaborate closely with producers, editors, and motion designers to ensure localisation is considered early in video planning and production
- Manage a small but growing team of localisers, freelancers, or vendors — mentoring them, reviewing work, and ensuring alignment on tone, brand, and execution
- Select and manage localisation platforms and oversee vendor relationships across translation, voiceover, and post-production
- Develop and maintain core assets such as tone of voice guides, glossaries, style guides, and localisation toolkits
- Use data to measure localisation quality and performance — demonstrating impact on user engagement, retention, and satisfaction across markets
- Act as an internal advocate for localisation — educating teams on best practices and encouraging early integration in product and content workflows
Required Skills
- 7+ years of localisation or internationalisation experience, ideally within a consumer-facing app, media company, or content-heavy digital product
- Deep experience localising video content at scale
- Strong leadership skills with experience guiding small teams and collaborating across disciplines (product, design, video, growth)
- Familiarity with localisation platforms and workflows (e.g., Lokalise, Phrase, Smartling) and video localisation tools or partners
- A user-centric mindset with a sharp editorial eye — you understand the importance of nuance, tone, and cultural sensitivity
- Data-literate: comfortable setting KPIs, interpreting metrics, and using insights to improve content effectiveness
- Excellent communication and project management skills: highly organised, clear, and collaborative
- Fluency in English required; fluency in one or more additional languages is a strong plus
Candidate Journey
⭕️ Recruiter call → ⭕️ Meet a team member → ⭕️ Skills assessment → ⭕️ Meet the Leadership team
Why You’ll Love Being Part of Welltech
- Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together
- Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact
- Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day
- We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality
Check out some of our products:
WalkFit | Yoga-Go | Muscle Booster
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