Województwo Podkarpackie, Poland (Remote)

Head of Product Content

4 Minutes ago • All levels

Product

Job Description

Welltech, a global leader in Health & Fitness with over 220 million app installs, is seeking a Head of Product Content. This role involves owning and driving the content strategy across our apps, focusing on how high-quality content enhances product value, drives user outcomes, and supports personalization and growth. You will collaborate with Product Managers, Content Producers, Design, Marketing, and Data teams to align content direction with product goals, user needs, and commercial objectives, contributing to improving the health of millions.

Good To Have:

Experience with A/B testing, personalization, or content recommendation systems is a plus.
Passion for health, fitness, or wellness is a big bonus.

Must Have:

Define and own the content strategy for each product, aligning with user journeys, marketing, and growth.
Partner with Content Production to ensure creation of appropriate content formats, themes, and topics.
Develop and maintain a content taxonomy/framework for better discovery, personalization, and testing.
Collaborate with Product and UX teams for meaningful content integration within the product experience.
Support localization and international expansion through scalable content frameworks.
Work with Data/Analytics to assess content performance and optimize for activation, engagement, and retention.
Champion user-centric content thinking, addressing diverse audience needs.
Propose and prioritize content-driven product initiatives and expedite content innovation.
Foster cross-functional alignment on content direction.
Proven experience in content strategy or product content leadership roles, ideally within wellness, fitness, education, or consumer apps.
Multimedia and multi-format experience.
Strong understanding of how content impacts user behavior and product success.
Experience working cross-functionally with content creators, product managers, designers, and analysts.
Systems thinker, able to structure content at scale.
Insightful and user-focused, comfortable interpreting user research and data.
Excellent communication and collaboration skills.
Strong project management skills.

Perks:

Join a culture that champions both personal and professional growth.
Every team member is empowered to inspire and make an impact.
Focus on achieving meaningful outcomes and making a difference every day.
Be part of a movement that’s creating a healthier, happier world.

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Head of Product Content

Location

Spain, Poland, Ukraine, Cyprus

Employment Type

Full time

Location Type

Remote

Department

Product

🚀 Who Are We?

Welcome to Welltech—where health meets innovation!

As a global leader in the Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions.

Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of 700+ passionate professionals across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

✨ What We’re Looking For

We’re looking for a Head of Product Content to own and drive the content strategy across our apps.

You will focus on defining how high-quality content drives user outcomes, enhances product value, and supports personalization and growth.

You’ll collaborate closely with Product Managers, Content Producers, Design, Marketing, and Data teams to align content direction with product goals, user needs, and commercial objectives.

🛠 Key Responsibilities

Work with content leads and managers to define and own the content strategy for each product — aligning content with core user journeys, paid marketing, and growth opportunities
Partner with Content Production to ensure the right formats, themes, and topics are being created to support product goals
Develop and maintain a content taxonomy/framework (e.g., by goal, life stage, ability, etc.) that enables better content discovery, personalization, and testing
Collaborate with Product and UX teams to ensure content integrates meaningfully within the product experience
Support localization and international expansion through scalable content frameworks
Work with Data/Analytics to assess content performance, identify gaps, and optimize for activation, engagement, and retention
Champion user-centric content thinking across teams, ensuring we address the needs of diverse audiences (e.g., younger users, different ability levels, varied health goals)
Propose and prioritize content-driven product initiatives and expedite content innovation
Foster cross-functional alignment on content direction across Product, Content, and Marketing

🎯 Required Skills

Proven experience in content strategy or product content leadership roles, ideally within wellness, fitness, education, or consumer apps
Multimedia and multi-format experience — comfortable creating podcasts, educational articles, or other content packages
Strong understanding of how content impacts user behavior and product success
Experience working cross-functionally with content creators, product managers, designers, and analysts
Systems thinker — able to structure content at scale using taxonomies, metadata, and content models
Insightful and user-focused — comfortable interpreting user research and data to inform content direction
Excellent communication and collaboration skills
Strong project management skills — able to drive initiatives forward across multiple teams without direct authority
Experience with A/B testing, personalization, or content recommendation systems is a plus
Passion for health, fitness, or wellness is a big bonus

🛤 Candidate Journey

⭕️ Recruiter call → ⭕️ Meet a team member → ⭕️ Skills assessment → ⭕️ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech

Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality