Localisation Team Lead

Welltech is a global leader in Health & Fitness, with over 220 million app installs, dedicated to improving well-being. We are seeking a senior Localisation Lead to drive our localisation strategy across product, marketing, and video content as we expand into new markets. This hybrid role involves leading a growing localisation function, overseeing UI, onboarding, and video programs, and partnering with various teams to enhance user experience and business outcomes through culturally relevant content.

Must Have

• Own and lead the localisation strategy and execution across the full content spectrum, including product UI, marketing, and video-based content.
• Build and refine scalable localisation workflows, including tools, QA processes, content prep, and post-production performance.
• Guide localisation for video content, including subtitling, dubbing/voiceover, cultural adaptation of scripts, and in-video graphics/text using AI.
• Collaborate closely with producers, editors, and motion designers to ensure localisation is considered early in video planning and production.
• Manage a small but growing team of localisers, freelancers, or vendors, mentoring them, reviewing work, and ensuring alignment.
• Select and manage localisation platforms and oversee vendor relationships across translation, voiceover, and post-production.
• Develop and maintain core assets such as tone of voice guides, glossaries, style guides, and localisation toolkits.
• Use data to measure localisation quality and performance, demonstrating impact on user engagement, retention, and satisfaction.
• Act as an internal advocate for localisation, educating teams on best practices and encouraging early integration.
• 7+ years of localisation or internationalisation experience, ideally within a consumer-facing app, media company, or content-heavy digital product.
• Deep experience localising video content at scale.
• Strong leadership skills with experience guiding small teams and collaborating across disciplines.
• Familiarity with localisation platforms and workflows (e.g., Lokalise, Phrase, Smartling) and video localisation tools or partners.
• A user-centric mindset with a sharp editorial eye.
• Data-literate: comfortable setting KPIs, interpreting metrics, and using insights to improve content effectiveness.
• Excellent communication and project management skills: highly organised, clear, and collaborative.
• Fluency in English.

Good to Have

• Fluency in one or more additional languages.

Perks & Benefits

• Join a culture that champions both personal and professional growth.
• Every team member is empowered to inspire and make an impact.
• Focus on achieving meaningful outcomes and making a difference every day.
• Be part of a movement that’s creating a healthier, happier world.

🚀 Who Are We?

Welcome to Welltech—where health meets innovation!

As a global leader in the Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions.

Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of 700+ passionate professionals across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

✨ What We’re Looking For

We’re looking for a senior Localisation Lead to own and evolve our localisation efforts across product, marketing, and especially video content as we scale into new markets.

This is a high-impact, hybrid role—ideal for someone passionate about wellness and motivated by the opportunity to create content that feels local and culturally relevant.

You’ll lead a growing localisation function, overseeing everything from app UI and onboarding flows to video-based workout programmes. You’ll partner with teams across product, growth, and content to embed localisation into our workflows, championing an approach that enhances both user experience and business outcomes.

🛠 Key Responsibilities

• Own and lead the localisation strategy and execution across the full content spectrum — including product UI, marketing, and video-based content (e.g., workout videos, audio meditations/walks)
• Build and refine scalable localisation workflows — including tools, QA processes, content prep, and post-production performance
• Guide localisation for video content, including subtitling, dubbing/voiceover, cultural adaptation of scripts, and in-video graphics/text using AI
• Collaborate closely with producers, editors, and motion designers to ensure localisation is considered early in video planning and production
• Manage a small but growing team of localisers, freelancers, or vendors — mentoring them, reviewing work, and ensuring alignment on tone, brand, and execution
• Select and manage localisation platforms and oversee vendor relationships across translation, voiceover, and post-production
• Develop and maintain core assets such as tone of voice guides, glossaries, style guides, and localisation toolkits
• Use data to measure localisation quality and performance — demonstrating impact on user engagement, retention, and satisfaction across markets
• Act as an internal advocate for localisation — educating teams on best practices and encouraging early integration in product and content workflows

🎯 Required Skills

• 7+ years of localisation or internationalisation experience, ideally within a consumer-facing app, media company, or content-heavy digital product
• Deep experience localising video content at scale
• Strong leadership skills with experience guiding small teams and collaborating across disciplines (product, design, video, growth)
• Familiarity with localisation platforms and workflows (e.g., Lokalise, Phrase, Smartling) and video localisation tools or partners
• A user-centric mindset with a sharp editorial eye — you understand the importance of nuance, tone, and cultural sensitivity
• Data-literate: comfortable setting KPIs, interpreting metrics, and using insights to improve content effectiveness
• Excellent communication and project management skills: highly organised, clear, and collaborative
• Fluency in English required; fluency in one or more additional languages is a strong plus

🛤 Candidate Journey

⭕️ Recruiter call → ⭕️ Meet a team member → ⭕️ Skills assessment → ⭕️ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together
• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact
• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day
• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality

🔗 Check out some of our products:

WalkFit | Yoga-Go | Muscle Booster