Manager, Editorial Newsletters

Job Summary:

The Editorial Newsletters, Manager, is a critical editor and strategist responsible for National Geographic’s editorial newsletter suite. He/she curates the best of our digital storytelling for millions of daily readers. This important role makes sure the content is curated by data-informed decisions to drive engagement and subscriptions.

The ideal candidate leads the newsletter lineups from planning through execution. They will uphold Nat Geo’s journalistic standards for content and drive results by being selective about story promotion, intentional with content packaging, and creative with irresistibly click-worthy text. They should have a keen understanding for how content is consumed on different digital platforms, and specifically how it should be optimized for the newsletter audience and have an eagerness to dream up new and creative ways to engage and grow National Geographic’s audience.

While the manager is expected to collaborate editors across the Digital team, the leader will also prioritize publishing initiatives in support of the National Geographic Society, National Geographic Channel, and The Walt Disney Company at large, as needed.

Responsibilities:

• Plans newsletter story selection based on target audience and business priorities and executes production of one or more daily editorial newsletter.

• Writes engaging headlines and supporting text, curates photos and links, originates quizzes and other means of engagement to elevate storytelling and brand engagement. Works with the marketing team on daily production and methods to increase engagement and retention of subscribers.

• Tracks the success of editorial newsletters against established key performance indicators, communicating results and future editorial planning to internal teams.

• Collaborates with National Geographic Society, National Geographic Channel, National Geographic Live, and other teams across National Geographic and The Walt Disney Company to elevate company priorities in our daily newsletter sends.

Minimum Requirements:

• Minimum of 5 years of related experience writing, editing and producing digital content, preferably with experience curating/editing newsletters

• Candidates should have clean writing skills, be detail-oriented, flexible to last-minute changes, and have a can-do attitude that aligns with business goals set by the department head.

• Proficiency in copy editing and knowledge of AP Style is also required.

Preferred: 

• Digital content management in various publishing systems, and the capability to use Adobe products.

• Previous work in a fast-moving editorial environment with a deep understanding of digital best practices, preferably for email platforms, will be favored.

Education Requirements:

• Bachelor's degree in journalism or a related field.

*Please note, this role sits in our Washington, DC office 4x/week (Monday – Thursday), working from home on Friday.