Manager, Marketing

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

As a division of UMG, Verve Label Group is comprised of some of the greatest global label partner imprints in jazz, classical, indie, and beyond including Verve Records, Impulse!, Verve Forecast, Decca Records, Deutsche Grammophon, and more. VLG is home to a diverse roster of artists including multi-GRAMMY® winner Jon Batiste, 2023 GRAMMY® Best New Artist Samara Joy, as well as Kurt Vile, Sarah Kinsley, Andrea Bocelli, Cynthia Erivo, Madison Cunningham, and many more. VLG is also home to iconic legacy artists such as Ella Fitzgerald, Nina Simone, Louis Armstrong, John Coltrane, and more.

How we LEAD:  

We are currently seeking an experienced Marketing Manager who will handle product and marketing campaign strategy for multiple artists and projects across the Verve, Verve Forecast and Impulse! rosters. This person will work closely with all other departments within the label (A&R, Revenue, Creative, Digital, PR) to develop and execute fully integrated, progressive and innovative marketing strategies for a range of artists – from new signings to global superstars. This person should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events and festivals; creative and content strategy; long-term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office. 

How you’ll CREATE: 

• Develop and execute marketing strategy for artists’ music and music-related products across the Verve/Forecast/Impulse! rosters. These include but are not limited to: single / EP /albums, music videos and video content, merchandise and direct-to-consumer business. 

• Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, and Artist Management to support priority projects, artists, and brands. 

• Help guide and execute artist branding, creative materials and original content specific to each campaign. 

• Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents. 

• Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project. 

• Understand and analyze the constant flow of streaming, sales, and social data and adjust marketing strategies accordingly. 

• Understand and implement innovative digital marketing 

Bring your VIBE: 

• 3+ Years Experience, Marketing Manager / Product Manager

• Experience working with record companies, artist management, talent agencies 

• Strong ability to successfully define and drive project management and execution 

• Creative thinker with ability to generate innovative marketing ideas 

• Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, YouTube) 

• Social media savvy, with experience on platforms and understanding of associated data 

• Strong skills in communication, presentation, writing, and able to work well cross-functionally 

• Proficient with Word, Excel, PowerPoint

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

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Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.