Manager, Paid Media Planning & Strategy

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

Scaling to $1B ARR and beyond means we need to build a demand generation engine that drives growth across multiple product lines, buyer segments, and personas - even accelerating growth from prospects and customers alike, whether domestically or abroad. That’s where you come in.

As the person leading our paid social and programmatic marketing, you’ll build, coach, and lead a team of world-class marketers. Your team will be responsible for generating high-quality leads and building pipeline via multiple digital paid channels and executing strategies to launch and measure new ones.

This role is highly cross-functional. You’ll partner closely with our creative, content, growth, analytics, marketing operations, and GTM teams to help Rippling win.

The Performance Marketing team sits within the growth marketing org, which has been a key driver in Rippling’s trajectory. Mamoon Hamid, a partner at Kleiner Perkins, recently said that “Rippling’s growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world.” As a senior marketing leader, you’ll mature our growth engine while pushing the boundaries in B2B marketing.

Success in role means diving in and landing quick wins, then identifying big bets to accelerate revenue generation.

What you will do

• Manage 9-figure annual budgets efficiently where you’ll work with channel owners and growth leaders to continuously optimize and deploy an efficient allocation of marketing dollars.
• Establish the structure and processes to operate a centralized worldwide marketing team and coordinate the right placements and strategies at a tactical level with the right messaging and moments at a brand level.
• Collaborate cross-functionally to build and iterate on the most optimal marketing mix. Partner closely with growth, content and studio stakeholders to share learnings, brainstorm, and report out on results.
• Partner with analytics to create a measurement ecosystem that allows us to track leading indicators and KPIs throughout the entire funnel and maximize our ROI.
• Own reallocation efforts of our marketing mix as we see successes and failures at deploying our budget efficiently. You will be meticulous about how we spend dollars across all channels and figure out how to maximize the ROI outputs.
• Work with internal growth leaders to make sure that their strategies and audiences overlap with the other parts of the marketing stack.
• Work with external media providers to ensure we get the best placements in TV, Video, Podcast & OOH well in advance and to optimize our impact.

What you will need

• 5+ years of experience in digital, programmatic, TV & OOH media buying strategy
• Demonstrated success in planning and optimizing cross-platform campaigns that drive measurable performance
• Proficiency in Meta Ads Manager, Google Ads, YouTube, TikTok Ads, and display DSPs
• Proficiency in Linear Media buying strategy and metrics
• Familiarity with CTV and platforms such as Tatari or MNTN
• Ability to approach OOH the same way you would approach performance marketing
• Experience collaborating with growth, marketing, creative and/or finance teams
• Platform Fluent: You’re comfortable inside Meta Ads Manager, Google Ads, LinkedIn Ads, and understand the nuances of each platform’s tools and audience capabilities
• Audience-Centric: You believe in meeting people where they are, with the right message, at the right time—and you know how to do it across platforms and DMAs
• You naturally communicate clearly, because you think clearly. You know how to modulate your communications, whether talking to an IC on your team or an executive
• Confidence analyzing large data sets & using findings to make recommendations, develop, and execute strategies
• Deep understanding of measurement and attribution. Experience working with Marketing Mix Modeling (MMM) is a plus.
• BS/BA or equivalent work experience

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is:

126,000 - 220,500 USD per year (US Tier 1)

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Marketing

New York, NY

San Francisco, CA

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