Marketing Generalist

Data Science problems are everywhere, but the talent is not. At Zams, our vision is to turn every company into an AI company. We do this by providing businesses with access to world class, on-demand data science talent that helps them solve real business problems. On the back end, we empower data scientists with a set of internal groundbreaking tools to help them deliver results in minutes, not months. 

We’re a small, scrappy group of people with a strong bent toward failing fast, bias for action and attention to detail. We’re focused on doing the best work of our lives and believe in having a healthy separation of work and play. We keep working hours flexible and are building a hybrid team with most of us located in San Francisco, CA and others working remotely around the world. 

Zams is backed by some of the top venture capital firms in the US, and you’ll be on the ground floor of a fast-growing company with a big mission.

About You:

As a Marketing Generalist at Obviously AI, you'll play a critical role in creating engaging, data-driven content that showcases our AI technology and supports our marketing and sales efforts. This role is perfect for a skilled content writer or marketer with experience in SaaS, tech, or AI-related fields. You’ll work closely with cross-functional teams to develop content that drives brand awareness, generates leads, and educates our audience on the power of AI.

With a strong understanding of SEO, data analytics, and content performance tracking, you'll craft persuasive, optimized content across various digital platforms. Your ability to adapt to different content formats and engage different audiences will be key to success in this role. If you're passionate about AI and have a knack for writing content that speaks to both technical and non-technical readers, we want to hear from you!

In this role, you will be expected to:

• Write highly SEO optimized blog posts and content using AI tools
• Know how to analyze and find keywords using tools like AHrefs
• Manage and post on Linkedin and X
• Build an online community and be very active
• Be able to wear multiple hats and take on different adjacent tasks like script writing, ad writing, etc. from time to time.
• Think holistically about marketing beyond just writing-- what sort of videos should we build, what sort of content should we write, why? etc.
• Understand the product and market to large extent, or at least be able to research and learn quickly
• REALLY be excited about AI and what we are building here at Zams

Responsibilities:

Content Strategy and Creation

• Develop and execute content strategies for blogs, case studies, whitepapers, social media posts, ad copy, email campaigns, and more.
• Produce SEO-optimized content to improve organic search rankings and drive web traffic.
• Conduct keyword research using tools like Google Keyword Planner, Ahrefs, and SEMrush to inform content creation.
• Conduct cold outreach to targeted websites, bloggers, and influencers to build relationships and secure valuable backlinks that drive SEO performance.
• Write persuasive ad copy that adheres to brand voice and aligns with advertising platform requirements (Google Ads, Facebook Ads, etc.).

SEO and Analytics:

• Optimize content for search engines, ensuring meta tags, headers, alt text, and keywords are strategically used.
• Leverage Google Analytics and other tracking tools to monitor content performance and adjust strategies as needed.
• Analyze content performance metrics to refine content strategies and improve engagement rates.

Research and Content Quality:

• Conduct in-depth research to produce accurate and insightful content, pulling from credible sources and academic databases.
• Ensure all content is clear, concise, and impactful, adhering to high standards of grammar, style, and tone.
• Collaborate with stakeholders to gather insights for content creation, ensuring alignment with business goals and audience needs.

Social Media and Engagement:

• Develop social media content that is shareable and designed to drive user interaction.
• Ensure content is tailored to the specific requirements of different platforms (LinkedIn, Twitter, etc.), while maintaining consistency across all channels.