Marketing Manager - Brand Management

The AUTO BILD group reaches over 10 million people every month. This makes AUTO BILD Germany's largest automotive media brand. This reach extends across all relevant media genres – with the power to reach relevant target groups nationwide. AUTO BILD Digital is the central platform for mobility in Germany.

The Automotive team acts as a special interest team with high expertise in the automotive market. The areas of responsibility comprehensively include Marketing & Sales and B2B communication for the brand. The Automotive team manages cross-media marketing and creates marketing topics for media, brand cooperations, awards & events, market research, B2B marketing, and communication.

We believe in the future of journalism as a business model and invest in forward-looking technologies. Our five Essentials are the values that connect us and our compass in our commitment to freedom.

What you will move with us:

• You act as a central interface and primary contact person for all strategic and operational questions related to the positioning, products, and marketing of AUTO BILD.
• You create cross-platform and cross-brand marketing measures and media cooperations.
• You monitor the market and continuously conduct competitor analyses for brand positioning in the advertising market.
• You draft and update sales documents, marketing concepts, and define target customers.
• You support collaboration and coordination with the Sales department for successful AUTO BILD marketing.
• You create reports and analyses on offers, orders, and revenues, and evaluate their usage and success.
• You proactively market editorial content and support the development and optimization of innovative digital products and content.

What you bring:

• You are a marketing enthusiast and have knowledge in digital advertising marketing.
• Ideally, you have already gained initial professional experience in a media agency or a media company.
• You possess an automotive affinity and enthusiasm for the BILD brand, as well as digital offerings and trends.
• You have quick comprehension, are strong in communication, and flexible.
• Creating presentations comes easily to you, and you feel comfortable speaking in front of groups.
• Further digital experience in video, mobile, or programmatic marketing is desirable, as is prior knowledge of existing AdServer systems.

What we offer:

• Never stop learning! Use our diverse learning content and offers for your personal development.
• Various health offers for all life situations: from sports courses (Wellhub) to preventive examinations and professional coaching with renowned partners (PME Family Service).
• Free food offer: in addition to a breakfast snack, there is also a free lunch in one of our employee restaurants.
• Enjoy 30 days of vacation.
• Exceptional campus in the heart of Berlin with modern office spaces, co-working space, and the coolest rooftop terrace in Berlin.
• Collaboration thrives on direct exchange – we rely on 80% office presence and 20% mobile work.
• We offer you an initially two-year fixed-term position in part-time or full-time, an extension is sought.

BILD is Germany's largest media brand and offers outstanding digital and print journalism around the clock with news, politics, entertainment, sports, and guides. The BILD group includes BILD, BILD am SONNTAG, B.Z., SPORT BILD, AUTO BILD, BOOK-Family, as well as Axel Springer Regio and the Axel Springer Academy within Axel Springer Deutschland GmbH. BILD, like BUSINESS INSIDER, MORNING BREW, POLITICO, and WELT, belongs to Axel Springer, a transatlantic media company in family ownership with locations in Berlin and New York. The portfolio is supplemented by the marketing companies Awin, Bonial, and Idealo, as well as the digital market research institute Emarketer. With more than 10,000 employees, Axel Springer is active in over 25 countries.

Questions and answers about the application process

The most frequent questions and answers can be found in our FAQs: career.axelspringer.com/de/faq

To facilitate readability, we limit ourselves to masculine designations in the text. Nevertheless, diversity is an essential part of our corporate culture! We welcome all applications regardless of gender, nationality, ethnic and social origin, religion, worldview, disability, age, and sexual orientation and identity.

Information on the severely disabled representation at Axel Springer can be found here: career.axelspringer.com/de/ksbv

The contact person for this position (reference number REF2528M) is: Marcel Burmester #LI-MB2