Marketing Operations Manager

WHO WE ARE 🌍

We help creators and businesses automate conversations on Instagram, Messenger, WhatsApp, Telegram, and TikTok. The result? Better engagement, more sales, and real, sustainable growth.

With a diverse team spread across three continents, we’re building the leading Chat Marketing platform that is used — and loved — by more than 1.5 million customers worldwide.

WHO WE’RE LOOKING FOR 🌟

At Manychat, marketing is our growth engine. Think strategic, creative, data-driven storytelling at scale. We’re looking for a Marketing Operations Manager to operationalize and optimize our marketing engine across multiple channels and touchpoints. You’ll drive performance through systems, processes, and insights, bringing order to complexity and ensuring our programs are measurable, repeatable, and scalable.

This is a high-impact role for a systems thinker who thrives in a fast-paced, self-serve environment.

WHAT YOU’LL DO 🚀

• Build & Manage Operational Foundations for Marketing Programs: Manage and scale cross-channel marketing foundations for programs that drive brand awareness, customer engagement, and conversion.
• Own the Marketing Tech Stack: Drive the effective use of tools like Snowflake, Tableau, and Braze, ensuring seamless integration and functionality to support campaign execution, audience segmentation, and personalization at scale.
• Build Scalable Operational Systems: Develop and implement robust frameworks for campaign setup, execution, and performance tracking. Ensure marketing activities are repeatable, documented, and continuously optimized.
• Establish Measurement & Attribution Models: Partner with Data Engineering and Analytics to build holistic dashboards and data flows that illuminate performance across the customer journey, including support for non-linear paths and multi-touch attribution.
• Drive Audience Strategy & Segmentation: Implement logic and infrastructure to enable advanced segmentation, behavioral triggers, and lifecycle orchestration that improves targeting and personalization.
• Cross-Functional Collaboration: Work closely with Product, Growth, Content, and Design teams to align on goals, timelines, and priorities. Act as the connective tissue between marketing strategy and technical execution.
• Champion Operational Excellence: Bring a continuous improvement mindset. Stay ahead of emerging MarTech trends and operational best practices to keep Manychat at the forefront of modern marketing.
• Do the AI thing The robots are here. Let’s put them to work.

TO SHINE IN THIS ROLE 💥

You bring:

• 5–10+ years of experience in Marketing Operations, ideally in a self-serve SaaS or product-led growth environment
• A strong grasp of multi-channel marketing programs, including campaign planning, lead routing, and attribution
• Hands-on experience with tools like Snowflake, Tableau, Braze, and/or comparable platforms (e.g., Segment, HubSpot, Amplitude, Iterable)
• A systems mindset — you understand how tools, data, and processes intersect to enable scaled marketing
• Expertise in non-linear user journey tracking, cohort segmentation, and user lifecycle frameworks
• Excellent project management and communication skills — you keep stakeholders aligned and projects moving
• A proactive, collaborative approach to working across technical and creative teams

WHY YOU’LL LIKE IT HERE 🤩

• From Day One, you’ll feel part of a team who values openness and collaboration — and genuinely cares.
• Your actions shape what’s next, building the future of conversational marketing on a global scale.
• From continuous learning to exciting new projects, we make sure you have what you need to succeed.
• You’ll have the freedom to create, experiment, and bring your ideas to life, because we know you’ve got this.

WHAT WE OFFER 🤗

We care deeply about your growth, well-being, and comfort:

• 📚 Annual professional development reimbursement for conference tickets, online courses, and other relevant resources to help you grow.
• 💙 Comprehensive medical, dental, and vision coverage for you and your dependents.
• 🪴 Hybrid work and generous leave options to prioritize your work-life balance.
• 🍽️ In-office perks, including free meals and snacks.
• 🤝 Company-funded sport activities, annual offsites and team-building events.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.

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