Marketing Planning - User Growth (Xingdie)

1. Based on product selling points and version features, output the placement material plan, follow up on production and effect tracking, and be responsible for the quality of effect materials; 2. Connect with internal and external teams, combine the version to produce media/channel/offline advertising and page materials, and output copywriting and creativity for different requirements; 3. Be responsible for material flow and schedule management, and output advertising creative copywriting and scripts for different crowd labels and platforms; 4. Continuously explore material content types, discover high-value users on various media platforms, and look for return and incremental growth.