Marketing Specialist

6 Minutes ago • 3 Years + • Marketing

Job Summary

Job Description

This role is responsible for developing multi-platform content strategies for PC products, creating targeted content marketing plans based on game marketing nodes, and overseeing their execution and performance review. Key tasks include collaborating with KOLs on selection, creative planning, execution, and evaluation, as well as identifying product content highlights to create trending topics and creative activities on mainstream platforms, ensuring product visibility and engagement. The specialist will also coordinate with internal and external stakeholders to drive project implementation.
Must have:
  • Develop multi-platform content strategies for PC products, create targeted content marketing plans, and track execution and review results.
  • Manage KOL collaborations, including selection, partner liaison, creative content planning, execution, and performance evaluation.
  • Create trending topics on mainstream platforms, identify product content highlights, plan creative activities and third-party content dissemination to ensure product popularity.
  • Coordinate with internal and external parties, including partners, content platforms, and KOLs, to ensure project implementation.

Job Details

Team Introduction

Level Infinite is Tencent's international game business brand, dedicated to bringing fun and authentic gaming experiences to players worldwide, allowing them to enter the game world anytime, anywhere; and by building an inclusive, interconnected, and convenient player community, promoting sharing and communication.

Level Infinite provides a range of support and services to partner studios, helping them unleash the potential of their products.

Level Infinite's published titles include popular games such as "PUBG MOBILE", "Goddess of Victory: NIKKE", "Honor of King", and has partnered with studios to launch multiple products including "Warhammer 40,000: Darktide" from Fatshark, "Dune: Awakening" from Funcom, and "Nightingale" from Inflexion Studios.

To learn more about Level Infinite, please visit www.levelinfinite.com and follow our official accounts on Twitter, Facebook, Instagram, and Youtube.

Job Responsibilities

1. Responsible for developing multi-platform content strategies for PC products, creating targeted content marketing plans based on game marketing nodes, and tracking the entire execution process and reviewing results;

2. Responsible for collaborations with KOLs, including the selection of high-quality KOLs, liaison with partners, creative content planning, execution, and performance evaluation;

3. Responsible for creating trending topics on mainstream platforms, identifying key product content points, planning creative activities, third-party content dissemination, etc., to ensure product popularity on mainstream platforms;

4. Coordinate with various internal and external parties to drive work implementation, including communication with partners, content platforms, and KOLs;

Job Requirements

1. More than 3 years of experience in game marketing and content marketing, familiar with the hot spot mechanisms of various content platforms, with successful project experience being a priority;

2. Able to frequently produce high-quality content ideas, possess excellent creative thinking, and have a strong interest in game content;

3. Possess good network sensitivity, excellent communication and expression skills, presentation skills, and project promotion and management skills;

4. Good at learning and self-improvement, possess strong stress resistance and team awareness, and be able to effectively handle multi-threaded tasks.

Tencent is committed to providing equal employment opportunities

At Tencent, we always adhere to the principle of equal employment opportunities and are committed to creating a fair and inclusive work environment for every employee. We firmly believe that diverse voices can inspire unlimited innovation and drive us to provide better services to users and society. We carefully foster a supportive and inspiring atmosphere to help every employee find their own stage to achieve personal and common development goals.

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.Read MoreEqual Employment Opportunity at TencentAs an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.Read More

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