Company description

We are Zenith, an innovative media agency with a dual focus on ROI: return on investment and return on imagination. We are part of the Publicis Media solutions hub within Publicis Groupe, the world's most valuable communications group. We are committed to understanding the unique needs of each brand, using data and technology to design creative and effective solutions that foster exponential growth. Our mission is to transform brands' visions into media strategies that not only maximize financial return but also awaken imagination and creative potential.

Overview

In Bogotá – Colombia, we are looking for a Media Planner with 3 years of experience in the role with advertising and marketing agencies. Their mission will focus on building Full Funnel media strategies that maximize the impact of client campaigns by proposing the most suitable strategies for each medium, aligned with business objectives and needs.

Responsibilities

• Analyze and understand advertising campaign objectives.
• Build Full Funnel media plans and execute them with the teams, ensuring the selection of appropriate media for campaigns, both ATL and digital, among others.
• Manage advertising campaigns, including tracking, requests, and organizing activities with the different teams.
• Understand and analyze campaign performance, adjusting the strategy as necessary.
• Interact with media clients, creative agencies, media providers, and internal support areas of the agency.
• Maintain constant communication with clients, effectively conveying media proposals and advertising strategies, and ensuring a positive and collaborative relationship with the client.
• Ensure compliance with the company's processes, policies, and procedures, both locally and regionally.

Qualifications

• Knowledge of tools such as TGI, GWI, IWKS, Instar, TOM Micro, and skills in Excel, PowerPoint.
• Intermediate handling of tools such as Meta Business Manager and Google AdWords. Digital certifications in Google, Meta, or others are a plus.

Additional information

What We Offer?

• We have an interaction and connection platform based on artificial intelligence called Marcel, which includes e-learning tools like Udemy and LinkedIn Learning, with over 30,000 courses on different topics where you can train according to your interests. In addition to connecting with the more than 100,000 creative minds of Publicis Groupe.
• We have benefits such as: hybrid work, employee fund, life insurance, birthday day off, as well as the opportunity to apply for different global vacancies within the company and the possibility to work up to 6 weeks a year from another country where Publicis Groupe has a presence through the global initiative Work Your World.

Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference. We recognize and appreciate individual differences as strengths that enrich our teams and the community. Diversity and inclusion are key to our success!