Global Innovation Lead – Samsung (Starcom)

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as Media Week’s Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

Overview

What will you be doing?

We’re looking for someone who wants to shape the future of media innovation on one of the world’s most influential brands – Samsung. This role sits in Starcom’s global team and is all about pushing paid media beyond the transactional into something that connects with people.

What’s in it for you?

• A global platform: you’ll lead ideas in key markets (US, UK, France) and scale them out to 75+ countries.
• The chance to bring creative and media together: making bold ideas actually work in practice, not just on paper.
• High visibility: you’ll present directly to Samsung HQ and shape how innovation is seen at the very top.
• Room to explore AI solutions, new platforms and data-driven ideas that break the mould of traditional media.
• A role where innovation is not just encouraged – it’s the client’s number one priority.

Responsibilities

What you’ll be doing:

• Lead the creation of big media-led ideas that can scale globally.
• Spot opportunities in platforms, tech, and consumer trends and turn them into campaigns.
• Work with creative partners to make ambitious ideas deliverable.
• Present to senior Samsung stakeholders and build trusted relationships.
• Inspire and guide regional teams to bring innovation to life in-market.

Qualifications

What are we looking for?

• Strong experience in media activation and platforms (especially digital and social).
• Someone who’s delivered stand-out, scalable media ideas for brands.
• A curious, creative thinker who loves spotting opportunities in tech, trends, and consumer behaviour.
• Confidence working with creative partners to bring ambitious ideas to life in a practical, real-world way.
• Excellent communicator who can hold their own with senior stakeholders.

Additional information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans. we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page , which showcases our Inclusive Benefits and our EAGs (Employee Action Groups).

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