Global Performance Business Director

Company description

With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Overview

We are seeking a strategic and results-oriented Global Performance Business Director to lead our Samsung media account, driving significant growth and innovation through Search, Performance Max (PMax), the Google ecosystem, and the broader digital landscape. This pivotal leadership role demands a visionary thinker, an inspirational leader, and a technical expert capable of translating complex data into impactful, strategic action.

You will be the driving force behind performance excellence, working closely with senior leadership within Samsung and across our internal teams.

As Business Director, you will not only oversee the strategic direction of performance media campaigns but also contribute to the overall growth and development of our performance media practice. This is an opportunity to shape the future of digital marketing for a global leader and make a significant impact on our business.

Responsibilities

Key Responsibilities

• Strategic Vision & Leadership: Develop and implement holistic, full-funnel performance media strategies across Search, PMax, YouTube, Programmatic, Social, and E-commerce, aligned with Samsung's global business objectives.
• Client Partnership: Cultivate and maintain strong relationships with senior clients in South Korea, the US, and European markets, acting as a trusted advisor and ensuring alignment between media strategies and business outcomes. Present and defend strategic recommendations to senior client stakeholders.
• Team Management & Development: Lead and mentor a high-performing, London-based team of Search Strategy and Insights specialists, fostering a culture of innovation, collaboration, and continuous improvement. Build and develop talent within the performance media practice.
• AI Innovation & Adoption: Champion the adoption of AI-powered solutions across media planning, creative testing, optimization, and reporting, driving automation and enhancing campaign performance. Channel Expertise & Technical Oversight: Provide strategic guidance and oversight for Google Ads, SA360, Performance Max, YouTube, DV360, and Meta, while maintaining a working knowledge of TikTok, programmatic DSPs, and emerging platforms. Guide teams on best practices for ad serving, tracking, tagging, and analytics frameworks.
• Data-Driven Storytelling & Communication: Distill complex data sets into clear, compelling narratives and actionable insights for senior stakeholders, presenting findings through high-impact PowerPoint presentations.
• Thought Leadership & Innovation: Serve as a thought leader within the agency and the industry, contributing to knowledge-sharing, best practice development, and the advancement of performance media strategies. Contribute to thought leadership through whitepapers, conference presentations and other industry events.
• Financial Oversight: Manage budgets and ensure efficient resource allocation across campaigns, maximizing ROI and achieving business targets. Accountable for revenue and profitability of the Samsung account.

Qualifications

Qualifications

• Significant experience in digital media and performance marketing, with 5+ years in leadership roles managing large accounts and teams.
• Deep expertise in Search, PMax, SA360, DV360, YouTube, and strong proficiency across Meta, Programmatic DSPs, and e-commerce platforms.
• Proven track record of developing and executing successful performance media strategies that drive significant business growth.
• Exceptional communication, presentation, and storytelling skills, with the ability to influence and persuade senior stakeholders.
• Strong understanding of ad tech, analytics, and measurement tools (GA4, CM360, attribution models).
• Experience leading and mentoring high-performing teams, fostering innovation, and driving AI-powered performance solutions.
• Experience managing large budgets and delivering against revenue and profitability targets.
• Demonstrated ability to build and maintain strong client relationships.

Additional information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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