Media Planner, Global Media

COMPANY DESCRIPTION

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Ubisoft is composed of over 19,000 talented people located in 55+ development studios and offices across the globe. With more than 80% of our teams dedicated to creation, Ubisoft is the biggest in-house creative force in the industry.

Ubisoft’s worldwide network of video game development studios and business offices work together each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member can participate in challenging projects based on iconic brands including Assassin's Creed®, Tom Clancy's Rainbow Six Siege®, Tom Clancy's The Division®, For Honor®, Rabbids®, Rayman®, Watch Dogs®, Far Cry®, The Crew®, Just Dance® and XDefiant. Ubisoft is a global leader in the video games and entertainment software industry.

Ubisoft is committed to enriching player’s lives with original and memorable gaming experiences. We create worlds where people can express themselves, explore and discover new possibilities.

Are you looking to work with enthusiastic experts who are tackling game-changing challenges in entertainment and beyond? At Ubisoft, we offer an open environment where bright ideas are given a chance to shine, and everyone is eager to share knowledge.

Take entertainment to the next level. Join us and create the unknown.

JOB DESCRIPTION

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This role is responsible for strategic and tactical media planning and execution for your assigned brands. Act as the key liaison between Brand, Channel Management, Local Planning, and external partners to develop global media campaigns covering in North America (United States and Canada) and EMEA (Europe, Australia, MENA).

You will join the Brand Media Planning team within the Global Media Publishing department, which consists of two other teams: Portfolio & Media Transformation in charge of media strategy for cross brands topics (e.g., Ubisoft Store) as well as Channel Management & Data Operations in charge of execution of media campaigns and ad tech topics.

WHAT YOU’LL DO

Drive Audience & Media Strategy

• Lead the development and presentation of annual global go-to-market (GTM) media strategies, partnering closely with Brand, Channel Management, Local Planning, XF teams, and external partners and agencies.
• Define audience segmentation and translate marketing audiences into actionable media audiences using internal and external data, including platform addressability, overlap, and incremental reach.
• Create comprehensive strategies that outline objectives, budget allocations by pulse point, channel mix (digital and offline), creative and tactical orchestrations, and measurement frameworks aligned with global best practices and brand priorities.

Lead Tactical Planning & Execution

• Own the workback schedule and ensure all campaign milestones and deliverables are met on time.
• Collaborate with Brand and GBPM to align creative and media strategies and ensure timely delivery of required assets and spec sheets.
• Oversee financial operations through internal tools (Megabase, MINT, Lynx) including comprehensive budget tracking, PO creation, monthly reception logging, and invoice approvals.

Deliver Performance Reporting & Insights

• Lead campaign measurement and reporting (mid-flight and post mortems) and monitor performance and pacing in real-time, optimizing in partnership with Channel Management and external partners and agencies.
• Work with Channel Management, Local Planning, external partners and agencies, and Marketing Analytics to retrieve insights and synthesize performance learnings into actionable recommendations.
• Present results and takeaways to Brand and Media leadership to secure alignment and continuous improvement.

Advance Media Expertise & Innovation

• Continuously improve planning and reporting tools and processes. Foster a test-and-learn culture by identifying new formats, channels, targeting tactics, and measurement approaches.
• Build strong partnerships with key media vendors to stay up to date on industry trends and platform updates. Partner with them directly to plan and execute innovative, high-performing campaigns.

QUALIFICATIONS

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WHAT YOU'LL BRING

• Prior experience in media planning is required, including deep knowledge of YouTube and paid social platforms (e.g., Meta, TikTok, X, Snapchat).
• Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong verbal and written communication skills, with the ability to clearly articulate complex campaign strategies, collaborate effectively across teams, and rationalize media recommendations to gain leadership approval.
• Proven analytical skills, including the ability to interpret performance data, generate actionable insights, and contribute to clear, results-driven reporting.
• Self-motivated, proactive, and accountable, with the flexibility to navigate changing priorities and evolving needs in an agile work environment.
• Collaborative mindset with a demonstrated ability to build and maintain effective cross-functional and external partnerships.
• Fluency in English is required.
• A personal interest in video games and/or entertainment is a plus.

ADDITIONAL INFORMATION

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WHAT YOU’LL GET

• Medical, dental, and vision coverage
• Employer HSA contribution to fully cover your deductible (with enrollment in an HSA eligible medical plan)
• 401k match
• Paid vacation, holiday and wellness time
• Fitness, physical challenge, and eSports competition reimbursements
• Ginger emotional support app for you and your adult dependents with up to 10 sessions per year of video-based therapy and psychiatry services
• Membership to One Medical
• Rocket Lawyer online legal service membership
• Paid parental leave
• Paid time off to volunteer
• Paternity – paid time off to bond with a newly adopted pet
• Sabbatical leave available after 5 years of employment
• Access to all the latest Ubisoft games for PC
• Generous discount on new Ubisoft games

All your information will be kept confidential according to EEO guideline

We are committed to enriching players’ lives with original and memorable gaming experiences. We create worlds where people can express themselves, explore and discover new possibilities.

Are you looking to work with enthusiastic experts who are tackling game-changing challenges in entertainment and beyond? At Ubisoft, we offer an open environment where bright ideas are given a chance to shine, and everyone is eager to share knowledge.

Skills and competencies show up in different forms and can be based on different experiences, that's why we strongly encourage you to apply even though you may not have all the requirements listed above.

At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences. Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified

applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, age or disability status.

Take entertainment to the next level. Join us and create the unknown. We do not accept any unsolicited resumes submitted by staffing or placement agencies or recruiters.