Mobile Performance Marketing Lead
Job Summary
Job Description
Sporty is seeking a results-driven Mobile Marketing Performance Lead to spearhead acquisition and engagement strategies for its mobile user base. This role involves owning and scaling mobile marketing efforts across app stores, networks, and owned channels. The lead will develop high-impact strategies to increase installs, optimize retention, and drive LTV. Responsibilities include developing mobile marketing strategies for various applications on Android and iOS platforms globally, leading a team of UA managers, hands-on execution of mobile marketing across major ad networks and DSPs, partnering with the creative team for ad creatives, driving A/B testing, analyzing campaign performance using BI tools, staying updated on platform changes, managing vendor relationships, and overseeing ASO activations. The ideal candidate should have at least four years of experience in mobile user acquisition or growth, a strong track record managing performance campaigns, experience scaling UA worldwide, and expertise in mobile analytics and attribution tools.
Must have:
- 4 years experience in mobile user acquisition/growth
- Manage mobile performance campaigns (Facebook, Google, Apple, etc.)
- Scale UA campaigns worldwide
- Expertise in mobile analytics/attribution tools (AppsFlyer, Adjust, Firebase)
- Proficient with ASO techniques and tools
- Deep understanding of mobile app ecosystem (attribution, privacy, LTV)
- Strong data literacy for analytics and reporting
- Cross-functional collaboration experience (creative, engineering, product)
- Comfortable managing budgets and allocating spend
Good to have:
- Experience in high-scale B2C or gaming/entertainment app environment
- Experience with Unity, Applovin, Vungle, Moloco, Liftoff
- Experience managing vendor relationships
Perks:
- Quarterly bonuses
- Flexible working hours
- Top-of-the-line equipment
- Referral bonuses
- 28 days paid annual leave
- Annual company retreat
- Global, multicultural organization
- Payment via DEEL
- Impactful roles in small teams
- Stability and security of a globally established business
- High performance-based culture with support
- Emphasis on results
- Security and support of a global business with startup environment allure
- Independent management and financing (no arbitrary shareholder/VC targets)
- Focus on building the best platform
- Tech company culture
- Excellent care for team members
5 skills required
Job Details
Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in.
The role
As we double down on growing our mobile user base, we are seeking a results-driven Mobile Marketing Performance Lead to spearhead acquisition and engagement strategies across app-focused performance channels. In this role, you will own and scale our mobile marketing efforts across app stores, networks, and owned channels. You will develop high-impact strategies to increase installs, optimise retention, and drive LTV - working closely with creative, analytics, product teams.
Responsibilities
Develop mobile marketing strategies for RMG, financial and gaming applications for both Android & iOS platforms across the world.
Lead a team of UA-managers, along with hands-on execution of mobile marketing strategies across Facebook, Google, Apple, Paid Social, other ad networks (i.e. Unity, Applovin, Vungle) and DSPs (i.e. Moloco, Liftoff).
Partner with the creative team to develop and iterate high-performing ad creatives, leveraging data and consumer insights to guide production.
Drive A/B testing across creatives, placements, targeting to maximise user quality and achieve KPIs.
Extract insights from BI tools and dashboards to analyse campaign performance and user cohorts, guiding strategic decisions.
Stay ahead of platform changes (iOS privacy updates, Android SDK changes, etc.) and continuously adapt growth tactics.
Manage vendor relationships with UA platforms, MMPs, and tool providers to unlock access to betas, insights, and innovation.
Oversee ASO activations across Android and iOS platforms, driving keywords strategy and AB tests for custom pages.
Develop and manage the User Acquisition team.
Qualifications
Four years of experience in mobile user acquisition or mobile growth, ideally within a high-scale B2C or gaming/entertainment app environment.
Strong track record managing mobile performance campaigns with Facebook, Google, Apple, Paid Social and other ad networks and DSPs.
Experience scaling UA campaigns worldwide.
Expertise in mobile analytics and attribution tools like AppsFlyer, Adjust, Firebase, or similar.
Proficient with ASO techniques and tools for both iOS App Store and Google Play Store.
Deep understanding of the mobile app ecosystem, including attribution models, SKAdNetwork, privacy changes, and LTV modelling.
Strong data literacy with the ability to build and interpret dashboards, reports, and campaign analytics.
Experiencing collaborating cross-functionally with creatives, engineers, and product managers in a fast-paced, agile environment.
Comfortable managing budgets across geographies and allocating spend based on ROI performance.
Benefits
Quarterly bonuses
Flexible working hours
Top-of-the-line equipment
Referral bonuses
28 days paid annual leave
Annual company retreat - we all went to Dubai together in 2024 and have team and organisation retreats planned for 2025!
Highly talented, dependable co-workers in a global, multicultural organisation
Payment via DEEL, a world class online wallet system
Our teams are small enough for you to be impactful
Our business is globally established and successful, offering stability and security to our Team Members
Our Mission
Our mission is to be an everyday entertainment platform for everyone
Our Operating Principles
1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride
Working at Sporty
The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.
Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.
As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.
We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.
Similar Jobs
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
Similar Skill Jobs
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
Jobs in Europe
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
Marketing Jobs
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
